1. Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting.
2. Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes and posters to make it easy for staff to submit stories and photos, ensuring regular and authentic content sharing.
3. Using Asana for Social Media Planning: Carrie discusses how she uses the project management tool Asana to plan and organize social media content for the entire school year, keeping track of recurring tasks and aligning posts with key school events.
4. Storytelling and Acknowledgement: She highlights the value of acknowledging the contributions of all school community members—students, staff, and parents—in storytelling to showcase a school’s success and foster a supportive environment.

SPECIAL GUEST

Carrie Birchler

Community Engagement, Recruitment and Enrollment Coordinator

Allegiance STEAM Academy, California

Email: [email protected] 

Website: https://asathrive.org 

Facebook: https://www.facebook.com/allegiancesteamacademy 

Instagram: https://www.instagram.com/allegiancesteamacademy/ 

USEFUL INFORMATION

• Carrie’s examples:
  • 6TH GRADE MANNEQUIN CHALLENGE
  • FILIPINO DANCE IN PE CLASS
  • APEX PROTECTION PROJECT VISIT FROM WOLVES
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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