Impact Talks

Impact Talks #22: Jeff Bullas (World's number 1 business blogger)


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Featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers” – 2018

#1 Global Content Marketing Influencer – 2018

Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017

Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA”  – 2016

#1 Global “Digital Marketing Influencer” – 2016

#1 ‪‎Content Marketing‬ Influencer from 6M+ daily web updates in 2015 by Appinions

Included on Entrepreneur.com as one of the “50 Online Marketing Influencers to Watch” – 2015

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0:00 Introduction, profession and first career

08:30 Career before 2007 and what scaled the twitter followers
14:08 How can startups reach their audience through social media? 
And where and on what should scaleups spend their ads money?
19:54 What's the future for social media and content creation? 
26:57 And quantity vs quality content creation
31:24 A social media handling team
36:13 PR effects, before and after
47:00 The long game
51:27 Work-life balance in the beginning
53:54 Is content creation a viable career?
57:54 Your first hire 
59:46 Google authority 
01:04:46 What is your biggest unexpected failure and what did you learn from it?
01:09:16 What is the project that you worked on that has the biggest impact?
01:17:07 What are you currently doing, not business-related, that gives you energy?
01:20:54 Books recommendation and closing

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