Impact Talks

Impact Talks #32: Steve Anderson (Author The Bezos Letters - Principles to grow like Amazon)


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From Steve:


I’ve always been amazed at how Bezos has been able to grow the company into the giant it is today. Being a “techie,” I came across and actually read the letters to shareholders that Jeff Bezos has written for the past 21 years. I was amazed to discover that he essentially had laid out — “hidden in plain sight” — how he has grown Amazon from a bootstrapped startup to the fastest company ever to hit $100 billion in sales — and in my opinion, that’s happened primarily by how he has embraced risk.

I analyzed and pulled out 14 growth principles Bezos used that can help us all become more efficient, productive, and successful. And the good news is they are applicable for businesses and organizations of almost any type and size.

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00:00 Introduction & the book’s popularity

08:10 The book’s essentials

18:58 Companies and Failures & Innovating

32:20 Monopolies & Marketplaces

47:20 Licensing for Amazon

51:34 The first steps to start innovating and disrupt business models

01:03:05 How important is education for innovating and scaling?

01:09:27 Alibaba vs Amazon

01:14:44 Why is Jeff Bezos so successful? Characteristic

01:19:35 What principles of the book have you applied to your business?

01:25:20 Philosophies when hiring at Amazon & Automation

01:38:40 Other innovating and inventing companies

01:41:50 Closing

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