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Impact Talks #43: Ruud Bakker (Global VP Marketing - Smirnoff, GM - Red Bull Mexico, Heineken)
GENERAL MANAGEMENT
At Red Bull & Heineken Mexico, I provided overall management to key business functions with full P&L responsibility, initiated mission-critical business plans and change trajectories, and energized multi-functional teams to meet aggressive targets.
BRAND-BUILDING
► Returned Smirnoff back to growth, led the successful launch of the Heineken in key markets in the Americas and revitalized the Amstel brand portfolio in the Netherlands.
INNOVATION & IDEATION
► Returned Diageo’s Smirnoff brand to a category-leading position, more than doubling the NSV innovation rate, through a 5-year innovation vision, strategy, and market-specific pipeline.
...
00:00 Introduction & Moving from the Netherlands
10:34 Becoming a global marketer
18:50 Interesting campaigns for Smirnoff
29:00 Switching from General Manager to Global Marketing
33:20 New York during pandemic experience & Raising a family in New York
37:10 From Heineken to Red Bull career
50:20 Inspiring Red Bull stories for young entrepreneurs
57:20 Cutting budgets
58:50 Going back to the Netherlands
& Starting an agency in the beverage industry and creating value
01:17:00 Education in the US and the Netherlands
01:23:30 Learning lessons from the biggest failures
01:30:25 Projects with the biggest impact
01:32:20 Something that you’re doing or learning not related to business
Promotions & Closing
...
Get a FREE VIP Ticket for our next event: http://www.startupfundingevent.com
Created by https://www.lightningvideoeditors.com
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By Startup Funding EventGENERAL MANAGEMENT
At Red Bull & Heineken Mexico, I provided overall management to key business functions with full P&L responsibility, initiated mission-critical business plans and change trajectories, and energized multi-functional teams to meet aggressive targets.
BRAND-BUILDING
► Returned Smirnoff back to growth, led the successful launch of the Heineken in key markets in the Americas and revitalized the Amstel brand portfolio in the Netherlands.
INNOVATION & IDEATION
► Returned Diageo’s Smirnoff brand to a category-leading position, more than doubling the NSV innovation rate, through a 5-year innovation vision, strategy, and market-specific pipeline.
...
00:00 Introduction & Moving from the Netherlands
10:34 Becoming a global marketer
18:50 Interesting campaigns for Smirnoff
29:00 Switching from General Manager to Global Marketing
33:20 New York during pandemic experience & Raising a family in New York
37:10 From Heineken to Red Bull career
50:20 Inspiring Red Bull stories for young entrepreneurs
57:20 Cutting budgets
58:50 Going back to the Netherlands
& Starting an agency in the beverage industry and creating value
01:17:00 Education in the US and the Netherlands
01:23:30 Learning lessons from the biggest failures
01:30:25 Projects with the biggest impact
01:32:20 Something that you’re doing or learning not related to business
Promotions & Closing
...
Get a FREE VIP Ticket for our next event: http://www.startupfundingevent.com
Created by https://www.lightningvideoeditors.com