Impact Us All Business Podcast

In this episode of Impact Us All, host Jimmy Newson engages with Brian Wallace, founder of NowSourcing, discussing his unique journey from a technology background to becoming an expert in infographics and storytelling. They explore the concept of impact, the challenges faced in personal and professional growth, and the importance of authenticity in networking and community building. Brian shares insights on the significance of understanding human behavior and the value of being understated in a world obsessed with metrics. The conversation culminates in Brian's proudest moments, including a successful project that transformed a basketball player's career through innovative storytelling. In this engaging conversation, the speakers explore the intersection of storytelling, data, intuition, and creativity in business. They discuss the importance of understanding innovation beyond technology, emphasizing that everyone has the potential to be creative. The dialogue also highlights the significance of building authentic connections and the value of quality relationships over mere numbers. The speakers encourage listeners to take action and make an impact in their personal and professional lives.

Chapters

00:00 Introduction to Impact and Personal Journey

08:18 Understanding Impact and Its Meaning

10:48 Challenges and Lessons Learned

17:06 Transitioning to Autonomy and Creativity

24:23 Proud Moments and Success Stories

32:25 The Power of Storytelling and Data

35:49 Intuition vs. Data-Driven Decisions

39:54 Creativity in All Fields

43:01 Defining Innovation

46:42 The Role of Technology in Innovation

48:05 Building Authentic Connections

51:42 The Importance of Quality Relationships

57:41 Final Thoughts on Impact and Action

In this episode, host Jimmy Newson engages with Troy Sandidge, a multifaceted entrepreneur and growth strategist, discussing the essence of impact in business and community. Troy shares his journey from being a premature baby to a successful entrepreneur, emphasizing the importance of leveraging natural talents and experiences to create meaningful change. The conversation delves into the significance of defining impact, navigating career paths, and the role of strategy in achieving business success. Troy also offers practical advice for aspiring entrepreneurs, highlighting the need for clarity and understanding in their business endeavors. In this conversation, the speakers delve into the complexities of entrepreneurship, emphasizing the dual nature of passion, where entrepreneurs can become overly attached to their ideas. They discuss the importance of balancing impact with profitability, highlighting that self-care is essential for making a meaningful impact. The dialogue also touches on the challenges of creating lasting change, the significance of personal growth, and the power of storytelling in marketing. The speakers share proud moments in their careers and conclude with insights on productivity and simplifying complex tasks.

Chapters

00:00 The Power of Natural Talent

03:31 Troy Sandidge: A Journey of Impact

08:06 Defining Impact: A Personal Perspective

12:11 Navigating Career Paths and Personal Growth

13:58 The Strategy Hacker: Embracing Change

21:09 Creating Impact in Business and Community

23:53 Practical Advice for Aspiring Entrepreneurs

27:42 The Dual Nature of Entrepreneurial Passion

28:32 Navigating Impact and Profitability

31:09 The Power of Giving Back

34:00 Challenges in Creating Lasting Impact

37:12 Proud Moments and Personal Growth

46:42 Secrets to Productivity and Simplifying Complexity

Summary

In this episode of Impact Us All, host Jimmy Newson engages with Neil A. Carousso, an award-winning journalist and entrepreneur. They discuss the essence of impact, emphasizing the importance of creating opportunities for others and the role of digital media in business transformation. Neil shares insights on overcoming challenges, the significance of authenticity in media, and the necessity of adapting to the evolving landscape of traditional and digital media. The conversation also touches on the importance of personal branding, media training, and the power of earned media in establishing thought leadership.

Takeaways

Chapters

00:00 Introduction to Impact Us All

01:02 Meet Neil A. Caruso: Journalist and Entrepreneur

06:21 Defining Impact: Creating Opportunities for Others

08:44 The Digital Pivot: Adapting to Change

10:11 Success Stories: Transforming Businesses

11:36 Balancing Traditional and Digital Media

12:32 The Importance of Authenticity in Media

13:57 Overcoming Camera Fear: Building Confidence

16:20 The Dual Role: Producer and Talent

20:08 The Challenge of Time Constraints in Media

22:01 Navigating Live vs. Pre-Recorded Content

24:32 Challenges in Business: Problem-Solving

26:59 The Minimal Viable Product: Focus on Essentials

30:07 Connecting with Your Audience: The Personal Touch

31:27 New Services for Small Business Owners

34:45 The Power of Earned Media

39:34 Becoming a Thought Leader in Your Industry

40:56 Final Thoughts: Enjoying the Journey

This podcast episode features interviews with various individuals and organizations that are making an impact in their communities. The episode highlights the power of small businesses and the importance of tapping into bigger organizations to utilize their impact. The guests discuss the significance of innovation, customer service, and making connections in creating impact. They also emphasize the role of education and workforce development in driving economic impact. The episode showcases the commitment of organizations like Sands New York and Jake's 58 Casino Hotel to support local businesses and create jobs. The guests also discuss the importance of collaboration and building relationships with small businesses. In this part of the conversation, Jimmy Newson interviews various individuals about the impact they are making in their respective fields. He speaks with representatives from the Bureau of Labor Statistics, St. Catherine of Siena Hospital, the Small Business Administration, Long Island African American Chamber of Commerce, and SCORE Long Island. The common theme throughout these interviews is the importance of making a positive impact on businesses and communities. They discuss the role of data and information in decision-making, the significance of collaboration, the challenges faced by small businesses, and the resources available to support their growth and success. In this conversation, Jimmy Newson interviews various guests about their impact strategies and the work they are doing to make a difference. The guests include Abigail and Sajith from the Smithtown Robotics team, Lisa from Assure (a payroll and HR consulting company), Steven from Event Kings (an event decor company), Kadine from Milan Event Experiences (an events decor company), and Bruce from Brack Tub (a bathtub company). Each guest shares their unique perspective on impact and how their organization is making a difference in their respective industries.

Chapters

00:00 Introduction and Highlighting the Power of Small Businesses

04:08 Innovation and Reinvention for Impactful Success

07:42 The Importance of Customer Service in Making an Impact

13:11 Education and Workforce Development: Driving Economic Impact

25:37 Supporting Local Businesses: The Ripple Effect of Impact

31:04 Advanced Manufacturing: Impacting the Future

38:37 Building Strong Relationships for Impact

42:09 Buying Locally: Supporting Small Businesses

44:25 Empowering Small Businesses with Information and Data

44:54 Making Informed Decisions with Data and Information

53:32 Collaboration: The Key to Small Business Success

56:19 Challenges and Support for Small Businesses

01:08:56 Proactive Planning and Long-Term Vision

01:14:17 Making a Positive Impact: Show Up and Build Relationships

00:00 Introduction

01:43:17 Leveraging Events and Partnerships for Impact

01:59:28 Innovation and Thinking Differently

02:04:24 Purpose and Passion Driving Impact

Matt Clunan, VP of Global Brand Marketing at Fiverr, discusses the importance of being intentional and focused when it comes to making an impact. He shares how Fiverr is changing the way people work together by connecting businesses with freelancers and democratizing access to talent. Matt highlights Fiverr's initiatives, such as the Fiverr Future Collective accelerator program for Black-owned businesses, and emphasizes the value of providing not just opportunities, but also support and mentorship to help businesses succeed. He encourages small businesses to start small and be intentional in their impact efforts, focusing on their most loyal customers and unique offerings.

Takeaways

Chapters

00:00 The Power of Intentional Impact

03:10 Changing the Way People Work Together

08:23 Supporting Small Businesses to Succeed

Summary

In this episode, Jimmy Newson interviews Zsuzsanna Blau, the Global Head of Digital Demand and Campaigns at Nokia. They discuss the concept of impact and how it is measured in marketing and business. They also explore the role of large enterprises and startups in creating impact, as well as the importance of challenging the status quo. Zsuzsanna shares her experiences working with high-performing teams and the motivation behind her work. They also touch on the impact of Nokia as a brand and its focus on bridging the digital divide and creating meaningful connections. In this conversation, Zsuzsanna discusses the challenges of measuring impact in a B2B organization and the importance of connecting marketing efforts to results. She shares her proudest moments of showing impact on multi-year deals and proving the influence of marketing in a sales-driven environment. Zsuzsanna also introduces the concept of zero-click marketing, which focuses on engagement and creating content that lives directly on platforms like LinkedIn and Facebook. She emphasizes the need for brands to be authentic and build relationships with their audience.

Takeaways

Chapters

00:00 Introduction: The Power of Impact

08:07 Chapter 1: Creating Meaningful Connections

14:13 Chapter 2: From Large Enterprises to Startups

25:43 Chapter 4: Building and Leading High-Performing Teams

31:27 Chapter 5: Nokia: Bridging the Digital Divide

32:24 Chapter 6: Remote Work and Flexibility

35:14 Proving Marketing Influence in a Sales-Driven Environment

37:37 The Rise of Zero-Click Marketing

51:44 The Power of Authenticity in Marketing

56:17 Building Relationships for Business Success

In this episode, Jimmy Newson interviews Lisa Routel, Chief Strategy Officer at BioOx and Strategy and Marketing Lead at Verizon. They discuss the concept of impact and how it can be defined in different ways. Lisa shares her journey from being a research scientist to working in the business side of the pharmaceutical industry. She emphasizes the importance of aligning with purpose-driven companies and the value of customer feedback in measuring impact. Lisa also highlights the differences between working with a startup and a major brand, and the need for small businesses to prioritize impact from day one.

Takeaways

Chapters

00:00 Introduction and Overview

07:42 Defining Impact: Beyond Financial Performance

29:34 Measuring Impact through Customer Feedback

35:18 Working with Startups vs. Major Brands

41:20 Building Intimate Customer Relationships

44:13 Conclusion and Call to Action

Join us for the exciting launch of the "Impact Us All" business podcast, presented by Moving Forward Small Business and hosted by Jimmy Newson, the Impact Influencer. This unique podcast journey invites entrepreneurs, small business owners, and professionals eager to make meaningful impacts through their ventures into a world of transformative stories and insights. Each episode dives deep into the strategies, successes, and setbacks of industry leaders and change-makers, delivering actionable advice and inspiring tales designed to help you amplify your business's influence in your community and beyond. Whether you're seeking to innovate, expand, or make a difference, Impact Us All equips, enlightens, and empowers you to achieve your goals. Tune in to ignite your passion, discover your impact style, and start making waves that truly impact us all.

**What You Will Learn:**

**Strategies for Meaningful Impact:** Learn the ins and outs of creating a significant difference in your community and beyond through your business endeavors.

**Insights from Industry Leaders:** Gain valuable lessons from entrepreneurs and professionals who have successfully navigated the path to making big moves and substantial impacts.

**Discover Your Unique Impact Style:** Through an insightful quiz and exploration, find out whether you're a community cultivator, an innovative instigator, or something else entirely, and how to leverage that identity in your business strategies.

**Navigating Challenges:** Understand how to face and overcome the adversities and challenges that come with trying to make a substantial impact through the trials and tribulations shared by our guests.

**Actionable Advice:** Each episode distills the experiences of our guests into actionable advice that listeners can apply to their businesses and impact-making efforts immediately.

Subscribe to the "Impact Us All" business podcast today and be part of a community dedicated to making a difference, one impactful business move at a time.