Impartner Lessons from the Edge

For more than 30 years, Rod Baptie has been at the epicenter of all things channel in the high tech industry. His Baptie Channel Focus events are must stops for executives, and his Club 50 panel of channel chiefs is one of the most influential and exclusive panels in the information and telecommunications channel industry. A speaker, thought leader and impresario, Baptie is also a member of the Impartner Channel Chief Advisory Board (CCAB). In this LFTE episode, Baptie talks about enduring channel dynamics, the channel's move to monthly occurring revenue, partner automation platforms, partner priorities in a post-pandemic world and more.

World-class technology. Organizational alignment. Clear objectives and strategies. Combining these elements has given Rectangle Health the partner relationship management (PRM) platform of its dreams. Joe Rocchio, vice president of operations, explains his company's digital transformation journey.

If you're new to channel sales or management, or even a seasoned veteran of partnering, you likely have many questions on key aspects of your job. You may even wonder how other channel chiefs at companies like yours operate. In this video, which is part of Impartner's "Lessons from the Edge" insights series, Impartner Channel Chief Advisory Board (CCAB) member Theresa Caragol unpacks commonly held misperceptions. And she would know.

In 2020, when most channel programs' resources have been tightened down, the channel team at Dell Boomi, led by Global Director of Partner Experience Scott Boyd, 10x'd their team's bandwidth. In this episode, learn how this tech giant has harnessed the power of Impartner PRM to amp up its ability to service its partners. 

When you sign into  your Amazon account or your frequent flyer program – it "knows" you.  You've come to expect that personalized, customized, communication and usability in your personal life.  Partner programs that woodenly divide their partners into gold, silver and platinum, are losing out to companies that have consumerized that experience – delivering the right message to the right audience at the right time in the right language.  Learn how giant Honeywell, despite its size, has revolutionized its partner experience to give every partner what they need – avoiding the dreaded "One Size Fits Most" that still plagues many channel programs.  Impartner CMO Kerry Desberg hosts this edition of our customer podcast series "Lessons from the Edge" with Honeywell's Global Head of Channel Marketing, Tim Schneller on how they made this remarkable transformation to take their partner experience to the next level.

Learn how SentinelOne's commitment to partner success has resulted in an engaged partner network that's become a strategic competitive advantage for the company in this crowded space.  Impartner CMO Kerry Desberg hosts this session with SentinelOne's Sr. Director of WW Channel Programs and Operations Brian Kroneman  

When Siemen's Global Director of Partner Communications and Programs stepped into her role, she found a typical partner communications scenario: Multiple tools, multiple formats, multiple languages and endless amounts of manual work.  Listen to this podcast to learn how she turned partner communications on its head – moving the company ahead in the market.

Think you missed the train on digital transformation? Listen to Poly Senior Director of Global Partner Experience, Jennifer Judy, to find out why now is the perfect time for a digital transformation in your channel. In this podcast, Jennifer offers tips and tricks for leading a large transformation and seeing positive results like onboarding thousands of partners, all while going through an acquisition.