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Struggling to balance work and holiday festivities?
🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season.
From revisiting Blaine Oelkers' "30-Minute Hour" concept to prioritizing tasks, setting boundaries, and managing meetings, you'll learn how to make the most of this busy time.

Highlights from today's episode include:

• Revisiting Blaine Oelkers’ “30-Minute Hour” strategy for maximizing productivity.
• How to prioritize tasks and focus on the most impactful work.
• The power of setting and communicating clear work hours.
• Reducing time spent in meetings for more focused productivity.
• Embracing Parkinson’s Law to get more done in less time.

Resources Mentioned:

Episode 60 with Blaine Oelkers: The 30-Minute Hour: https://kendracorman.com/episode-60-the-30-minute-hour-with-blaine-oelkers-2/

Full Focus Planner

Connect with me on LinkedIn
https://www.linkedin.com/in/kendracorman/

Don’t forget to like, subscribe, and share your own productivity tips for the holiday season in the comments below! Wishing you a joyful and productive holiday season! 😊

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Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence.

Topics covered in today’s conversation include:

• Key website mistakes that small businesses make—and how to avoid them
• Strategies for making your website user-friendly and accessible
• Tips on messaging that instantly connects with your audience
• How to decide if your website needs an overhaul
• Alternative marketing channels that have worked for Up in a Day

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

You can find Lindy Nowak:

LinkedIn: https://www.linkedin.com/in/lindy-nowak/
Up in a Day website: https://upinaday.co/

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!

Key Topics Discussed:

• The power of discipline and consistency in personal and business routines
• Exploring new tech tools like Claude and Make.com to boost productivity
• How investing in a writing coach provided unexpected clarity
• Realizations from YouTube growth and the impact of targeted SEO
• Overcoming challenges, from tech mishaps to pivoting business plans

Resources:

• Mastering AI and Communications book
• Subject Line Guide for Email Marketing
• YouTube Channel
• Claude AI Tool
• Make.com Automation

Connect with Kendra Corman:
LinkedIn: https://www.linkedin.com/in/kendracorman/
YouTube: https://www.youtube.com/@kendracorman

Thank you for listening! Join Kendra next time as she continues the journey of growth and progress through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.

Topics covered in today's conversation include:

🗸 Why many small business owners misunderstand marketing strategy.
🗸 The importance of focusing on confirmation over conversion for websites.
🗸 How understanding your best customers can drive effective strategy.
🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.
🗸 Measuring success using UTM codes and Google Analytics for better insights.


Resources:
Website Audit: https://sixsecondsorless.com
Book: Journey to Success: Digital Marketing for Small Business Owners by James Hipkin on Amazon
Website: https://inn8ly.com/
LinkedIn: https://www.linkedin.com/in/jameshipkin/
Facebook: https://www.facebook.com/inn8ly

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. 

She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across platforms with AI, maintaining consistency while saving valuable time.

Highlights from today’s episode include:

• Why less is more: focusing on one or two channels to boost results
• How relationship marketing can bring genuine growth without spreading thin
• Keeping email as your consistent, personal touchpoint
• The power of AI in content repurposing to maintain a strong online presence
• Simple, actionable steps for refining and amplifying your marketing strategy

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Kendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content creation.

Topics covered in today’s conversation include:

• How podcast guesting can transform your business and generate leads.
• Common fears and misconceptions that hold people back from podcasting.
• Tips for getting started with podcast guesting, DIY or with a booking agency.
• Insights on the value of smaller podcasts and avoiding paid guest spots.
• How authenticity plays a vital role in successful podcasting.

You can find Nicole Grinnell:

Website: https://www.micdupbooking.com/
Instagram: https://www.instagram.com/micdupbooking/
Facebook: https://www.facebook.com/micdupbooking

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Kendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you.

Highlights from today's episode include:

• Why Asana is a must-have for task and project management
• Using Microsoft 365 to keep sensitive client information secure and organized
• Metricool for social media scheduling and competitive insights
• Productivity hacks: the Pomodoro Technique, time blocking, and the two-minute rule
• Balancing digital tools with the Full Focus Planner for prioritization

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Resources:

• Asana
• Microsoft 365
• Metricool
• Full Focus Planner

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Kendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives.

Topics covered in today’s conversation include:

• Why SEO is a long-term game and how it pays off over time.
• How to benchmark your website for SEO success.
• The importance of using your audience's language in your content.
• Best practices for leveraging content on your website and social media.

Resources:

• Free DIY Website Audit by Lauren Gaggioli
• SEMrush Free 10-Day Trial
• Lauren’s Podcast: Digital Entrepreneur’s Toolkit: laurengaggioli.com/digital-entrepreneurs-toolkit-podcast/

You can find Lauren Gaggioli:

• Website: Big Why Life: laurengaggioli.com
• LinkedIn: Lauren Gaggioli: linkedin.com/in/laurengaggioli

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Planning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar. 

Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing.

Highlights from today's episode include:

• The importance of a marketing calendar
• The power of content repurposing
• Key components of a 2025 marketing calendar
• Steps to create your 2025 marketing calendar

Resources & Links:

Metricool Link: KendraCorman.com/Metricool
Visit My Website for More Tips: KendraCorman.com

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Kendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond what they've dared to dream.

Topics covered in today's conversation include:

• How to intentionally restructure your business for more freedom
• The power of time blocking and setting boundaries in your schedule
• Why mindset work is crucial for business success
• Tips for making decisions aligned with your goals
• The importance of asking "What else needs to be in place for this to work?" and more

Resources Mentioned:

• Erin Marcus' Website: ErinMarcus.com
• Conquer Your Business: ConquerYourBusiness.com

Connect with Erin:

• LinkedIn: Erin Marcus
• Instagram: instagram.com/erinmarcusuntamedsuccess/

Tune in every Tuesday and Thursday for more insights from Kendra Corman on Imperfect Marketing!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here