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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.

Episode Highlights:

• About the Promotions Tab
• Factors for Email Categorization
• Benefits of the Promotions Tab
• Best Practices for Email Design

Resources Mentioned:

• Kendra's Subject Line Tips: https://kendracorman.com/subjectlines

Thank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes.

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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.

Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a community of over 27,000 active business owners who have significantly scaled their businesses using his strategies.

Topics Discussed:

• Incentive-Based Marketing: The philosophy behind preferring value-added incentives over discounts.
• Avoiding Discounts: Why discounts can be harmful to your business's profitability and brand.
• Marketing Boost: An introduction to MarketingBoost.com and its impact on customer engagement and sales.
• Lessons Learned: Marco's insights on marketing strategy adaptability.

Guest Information:

• MarketingBoost.com: https://marketingboost.com 
• LinkedIn Profile: https://www.linkedin.com/in/6101960marcotorres/
• Facebook Group: https://www.facebook.com/groups/marketingboostofficial
• Youtube: https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA

Thank you for joining Kendra every Tuesday and Thursday for insightful and actionable marketing strategies on the Imperfect Marketing Podcast. Remember, it's all about progress, not perfection.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

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Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.

Key Takeaways:

• 24/7 Availability: AI's capability to offer round-the-clock support
• Personalization: Leveraging AI for tailored customer support
• Human-AI Collaboration: The importance of integrating human insights with AI efficiency
• Real-World Implementations: Insights into successful and problematic AI deployments

 Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and strategies.

Resources:

• ManyChat: https://manychat.com/  
  • Discover how ManyChat can automate your customer interactions on Instagram and Facebook. DM Imperfect Marketing on Instagram (@KendraCormanCoach) for a link to the podcast and more information.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries.

Topics Discussed:

• Transitioning from Corporate to Entrepreneurship
• Marketing for Introverts
• Identifying Your Ideal Client
• Utilizing Social Media Effectively
• Relationship Building in Marketing

Guest Information:

• Cindy Chang's Website: https://www.thehustlingheart.com/
• Book a Coffee Chat with Cindy: https://www.thehustlingheart.com/discover-call
• LinkedIn: https://www.linkedin.com/in/cindy-chang-59b76b58/
• Social Media: https://www.instagram.com/thehustlingheart/

Join Kendra every Tuesday and Thursday for more insights and expert advice on the Imperfect Marketing Podcast. Remember, perfection is not required to make an impact.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.

Topics Covered in Today's Conversation:

·         Maximizing Productivity using Time Blocking

·         Outsourcing and Delegation

·         The Pomodoro Technique

Episode Resources:

·         Eisenhower Matrix: A strategic tool for prioritizing tasks: https://asana.com/resources/eisenhower-matrix 

·         Pomodoro Technique: A time management method to boost mental agility.: https://en.wikipedia.org/wiki/Pomodoro_Technique 

·         Metricool: Social media scheduling tool: https://mtr.cool/CYCHIE

·         Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151 

Join Kendra every Tuesday and Thursday as she explores the imperfect journey of making progress and growing through marketing. Whether you're tackling marketing single-handedly or leading a team, this episode is packed with actionable strategies to elevate your productivity and push your entrepreneurial endeavors to new heights.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe.

Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcasting trends, tech gear, and content creation.

Topics Discussed:

• Podcasting Trends: AI and Video
• Tech in Podcasting
• Audio Quality Importance
• AI in Content Creation
• Cost-Effective Tools and Resources

Guest Information:

• Podcast: https://digitalcafe.media/audio/10120
• https://www.linkedin.com/in/deisterb/

Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and expert advice!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.

Topics covered in today's conversation include:

• Understanding the productivity paradox in marketing
• Strategies for maintaining a balance between efficiency and creativity
• The role of technology in supporting marketing tasks
• Kendra's personal experiences and struggles with balancing productivity and creativity
• Tips for optimizing your efficiency and creativity in marketing
• And more

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Resources:

• Project management software: Asana.com 
• Automation platforms:
  • Constant Contact: kendracorman.com/cc 
  • ConvertKit:  kendracorman.com/ck
  • Zapier: zapier.com
• AI-powered tools: ManyChat: https://manychat.com/

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability

Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a background that includes a Master of Science in Computer Science and four patents in computer optimization and email deliverability, Nicolas brings a wealth of knowledge to the discussion.

Topics covered in today's episode include:

• The science behind email deliverability and the common misconceptions that marketers face.
• Strategies for improving email placement in the inbox and not in spam or promotions.
• The role of content, DNS configuration, and sender reputation in determining email deliverability.
• The impact of recent changes in email service providers' policies on marketing strategies.
• Practical tips for businesses to ensure their emails are welcomed by their audience's inboxes.

and more. 

Tune in every Tuesday and Thursday for insightful conversations on navigating the challenges of marketing with Kendra and her guests.

Resources:

• Inbox Booster: Discover how to optimize your email deliverability and ensure your messages reach your audience effectively. https://inboxbooster.com/

Join us for this enlightening conversation on mastering email deliverability, an essential component of successful digital marketing strategies. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice to improve your email campaigns.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.

Topics covered in today's conversation include:

• Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.ai
• Challenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human input
• Integrating AI into your marketing workflow, from brainstorming to drafting and review processes
• Tips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluation
• And more

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth

Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.

Topics covered in today's conversation include:
•The essence and importance of brand strategy in achieving business goals.
•The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
•Effective communication with customers to refine messaging and improve engagement.
•Building trust through evidence-based marketing and client testimonials.
•The critical role of website presentation and content in establishing credibility and connecting with potential clients.
•Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.

and more.

Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.

Resources:

Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.

You can find Chaya Glatt:

LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here