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Ever wonder how holidays can supercharge your marketing strategies? We're going to crack this nut together! Starting with a Halloween countdown, we’ll explore innovative ways to make even a last-minute plan count. Spooky social posts, webinars or special events, we’ve got you covered. We’ll also reflect on the importance of post-mortems for past campaigns and the role of return on investment in keeping your marketing healthy and profitable. 

As we march towards Thanksgiving, we'll discover how this can become the golden opportunity to express appreciation for your clients. Imagine sending out thank you notes, small gifts, or even showcasing their projects on your platforms! We'll also delve into how to incorporate themes of gratitude, community, and giving in your content. Now, let’s not forget about Christmas and the New Year – consider gift guides, festive cards, and year-end reviews. The mission is to provide unmatchable value to your audience, so their needs and struggles will always be our focal point. And, don’t skip next week’s Halloween special – a trick or treat spooktacular loaded with marketing tips! So, buckle up and join us next Tuesday for a thrilling ride!

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Ready to skyrocket your business through strategic blogging? Prepare for a knowledge-packed episode as we chat with Allison Verhalen, a maestro of content marketing and SEO. We peel back the layers of blogging benefits, including SEO boosting, educating your client base, and setting yourself up as an industry thought leader. With Allison's insights, you'll grasp an understanding of how often you should blog and why owning your content is paramount.

Key Takeaways

• The Significance of Blogging: Allison emphasizes the importance of blogging in SEO, client education, and guiding clients through their buying journey by providing relevant and ample content.
• Blog Writing Strategies: Different approaches to blog writing, including creating in-depth content and maintaining regular posts, are discussed, with Allison recommending a mix of both strategies.
• Choosing a Blogging Platform: The importance of content ownership and customization capabilities is highlighted, with WordPress being a preferred platform due to these aspects.
• SEO and Keyword Strategy: Allison shares insights into effective keyword research, considering search volume and competition, and aligning keywords with different stages of the buyer’s journey.
• Content Distribution and Utilization: After publishing, content should be distributed through various channels and utilized in conversations to answer queries and overcome objections.
• Addressing Blogging Objections: Common objections to blogging, such as not being a good writer or not knowing what to blog about, are addressed with practical solutions and content ideas.

Notable Quotes

• "If you're not blogging at least once or twice a month, Google's not going to recognize you as having recent, relevant content." - Alison Ver Halen
• "I recommend WordPress because you own your content." - Alison Ver Halen
• "Long tail keywords are going to be less competitive, and they're going to be closer to the buying decision." - Alison Ver Halen
• "You can't just publish a blog and expect people to find it. You have to distribute it." - Kendra Corman

Resources

• AV Writing Services: http://avwritingservices.com/
• Kendra Corman's Website: http://kendracorman.com/
• Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
• Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
• Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast

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Ever wondered how collaborations and partnerships could skyrocket your podcast's popularity? Join me, Kendra Corman, as I navigate through this fascinating subject, sharing how the power of networking could increase your reach. I'll discuss the art of guest appearances, the benefits of co-branded episodes and sponsored content, and how these can be leveraged to attract a wider audience.

Key Takeaways:

1. Networking: One of the best ways to grow your podcast is through networking and having guests share your episodes with their audience.
2. Types of Collaborations: Guest appearances, co-branded episodes, and sponsorships can all help grow your audience.
3. Finding the Right Partners: Make sure to research potential partners to ensure they align with your content and audience.
4. Clear Agreements: Always have a clear agreement outlining what each party is expected to provide.
5. Maintain Quality: Be cautious about maintaining the quality of your podcast when collaborating with others.

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Ever wondered why a well-told story can pull you in so effortlessly? Our guest Richard, an acclaimed filmmaker, author, and master storyteller, unravels this with an infectious passion. He delves into why a staggering 85-98% of our daily communication revolves around stories and how harnessing this power can boost learning and engagement. 

Key Takeaways

• The Pivotal Role of Storytelling: Richard underscores that 85% of daily communication involves some form of narrative structure, highlighting its importance in connecting, entertaining, and compelling audiences.
• AI’s Role in Enhancing Creativity: ChatGPT can be utilized to brainstorm, outline, and create content, acting as a tool to amplify creativity and individualism in storytelling and content creation.
• AI as a Complementary Tool: Richard views AI as a tool that enhances and streamlines the creative process, with humans being the ultimate arbiters of content quality and alignment with personal or brand messaging.
• Navigating Fears and Embracing AI: Despite prevalent fears and anxieties about AI, Richard encourages individuals to embrace, explore, and experiment with the technology, highlighting its potential to create new opportunities and enhance skills.
• Importance of Verification: While acknowledging ChatGPT’s content generation capabilities, Richard notes its susceptibility to generating fictitious information, emphasizing the need for verification and critical thinking.
• Iterative Process in Marketing: Richard shares his marketing philosophy of experimentation, revision, and progression, encouraging the use of technology like ChatGPT to explore innovative ideas in marketing.

Notable Quotes

• "Eighty five percent of all our daily communication is told through story or some sort of narrative structure." - Richard Rosser
• "ChatGPT is a tool that can help us all amplify our creativity. It can help us really heighten our originality, our individualism." - Richard Rosser
• "We, as human beings, are the critical thinkers." - Richard Rosser
• "Embrace this new technology, use it, experiment with it, explore with it, and remember how important and compelling a story can be as you go..." - Richard Rosser

Resources

• Richard's Website: https://aiexplained.ai/
• Kendra Corman's Website: http://kendracorman.com/
• Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
• Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
• Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast

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Are you always wrestling with time, feeling overwhelmed by tasks, and constantly on the brink of burning out? Imagine a world where you've harnessed the power of time management and productivity is at its peak. We've been there, and we're sharing our experiences and lessons learned from implementing the Pomodoro technique — the game-changer in our daily routines. Tune in as we navigate this proven method that involves 25-minute focused work intervals, short breaks, and longer rest periods.

This episode is packed with practical advice on mastering time management with the Pomodoro technique — join us and take control of your time, instead of it controlling you.

Key Takeaways:

1. Basic Principles: Work in 25-minute intervals, known as "Pomodoros," followed by 5-minute breaks. Take longer breaks after completing multiple Pomodoros.
2. Avoid Distractions: Keep a notepad for stray thoughts and turn off all notifications.
3. Work-Life Balance: The technique helps prevent burnout and increases productivity.
4. Time Estimation: Pomodoros can help you better estimate the time needed for tasks.
5. Adaptability: The technique can be adapted to fit your personal needs and schedule.

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Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solving and the artistry of storytelling. John brings to light the importance of swiftly identifying potential buyers in your list of leads and leveraging this knowledge to your advantage.

Key Takeaways:

1. Email Marketing is Not Dead: Despite the common misconception, email marketing remains one of the highest-converting forms of marketing, offering significant ROI.
2. Quality Over Quantity: It's not about how many emails you send; it's about the value you provide. Building a relationship with your audience is crucial for long-term success.
3. List Hygiene: Keeping your email list clean is essential. Segment your audience based on their interests and engagement levels to improve deliverability and conversion rates.
4. Multiple Sales Pages: Jon suggests having between three to eight different sales pages to cater to various audience types and emotional triggers. This can significantly improve conversion rates.
5. Self-Selection: Allow your audience to choose what they want to see. This not only improves engagement but also helps in better targeting and conversion.
6. Consistency is Key: To stay top-of-mind, you need to be in your audience's inbox frequently. But remember, it's not spamming if you're adding value.
7. Be Careful When Outsourcing: Jon shares a cautionary tale about hiring agencies without proper vetting, emphasizing the importance of due diligence.

Related Resources:

1. "Influence: The Psychology of Persuasion" by Robert B. Cialdini - A book that delves into the psychology behind why people say "yes" and how to apply these understandings in various aspects of marketing. https://amzn.to/3La2KYS 
2. "Building a StoryBrand" by Donald Miller - This book helps you clarify your brand message so customers will listen.  https://amzn.to/3PoADHX
3. Google Analytics - A tool to track and report website traffic, useful for gauging the effectiveness of your email marketing campaigns. https://marketingplatform.google.com/about/analytics/
4. ConvertKit Email Marketing:  kendracorman.com/ck
5. Constant Contact Email Marketing: kendracorman.com.cc
6. FREE Defining Your Target Audience Guide: https://kendracorman.com/targetaudience

Connect with Jon at his website here: https://www.profitalize.com/

Tune in to learn how to make the most out of your email marketing efforts and avoid common pitfalls. This episode is a goldmine of information you won't want to miss!

Please note that some links may be affiliate links and I may receive compensation should you choose to purchase from those links. You are not required in any way, shape or form to use the link.

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Get ready for a game-changer! This week's episode of the Imperfect Marketing Brief is all about the changes that the fourth quarter brings and how you can adapt to meet them. As we hurtle towards the end of the year, it's time to reevaluate your goals and strategies. I, your host Kendra Corman, share my personal experiences and tips on how to plan effectively, with a special focus on the power of the 12-week increment planning using the Full Focus Planner.

Key Takeaways:
- Last Chance for Annual Goals: The fourth quarter is the last stretch to hit your annual goals.
- 12-Week Increments: Kendra prefers to plan in 12-week increments, allowing for adjustments based on workload and other factors.
- The Daily Big Three: Always include at least one goal that moves you closer to your business objectives.
- Review and Adjust: Take time to review what has worked and what hasn’t, and adjust your goals accordingly.
- Don’t Overplan: Spend time doing, not just planning. Balance is key.

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In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK's largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you're a seasoned podcaster or contemplating starting your own show, this episode is packed with valuable insights that can help you navigate the podcasting landscape more effectively.

Key Takeaways

• -Why Start a Podcast?: Podcasting is an excellent way to grow your business and doesn't require an enormous audience if it's niche-specific. Kane started his podcast based on his business, which he recommends for most people.
• The Importance of Being a Podcast Guest: Being a guest on other podcasts is one of the best organic strategies for growing your podcast audience. It allows you to leverage someone else's audience and provides a "try before you buy" experience for potential podcasters.
• - Leveraging Social Media: While social media may not directly convert followers into podcast listeners, it's still a valuable tool for repurposing podcast content. Kane recommends creating daily vertical clips and posting them across all platforms.
•  The Value of Long-Form Content: Podcasting allows for long-form content, which is excellent for building the "no like and trust" factor with your audience. It also provides ample material for repurposing into shorter clips for social media.
• Podcasting is Not Overcrowded: Despite the perception, the podcasting space is not as crowded as people think. Kane points out that 90% of podcasts don't make it past episode three, and of those, 90% don't make it to episode 20.
• Quality Over Quantity: The focus should be on the quality of your audience rather than the quantity. Even a few hundred dedicated listeners can be enough to monetize your podcast effectively.
• Start Now, Get Perfect Later: Don't let the fear of imperfection stop you from starting your podcast. The key is to start now and refine as you go along.

Related Resources

• Connect with Kane on LinkedIn: https://www.linkedin.com/in/kane-baron-064b0a178/
• Progressive Media: Kane Barron's podcasting, production, and marketing agency. https://progressivestudios.co/ 
• Podcasters Podcast: Co-Hosted by Kane Barron, a resource for aspiring and seasoned podcasters https://podcasts.apple.com/us/podcast/the-podcasters-podcast/id1592722911 
• Edison Research: Mentioned as a source for podcasting statistics https://www.edisonresearch.com/edison-podcast-metrics/
• Kendra's Free Podcast Tracker Template: https://docs.google.com/spreadsheets/d/1-pRC3W64768hidAEV3IgfeRkH3IWgs-jGZg2HJ__DtE/copy
• Kendra's Free Target Audience Guide: https://courses.kendracorman.com/target-audience
• Kendra's Podcast Quiz: https://www.tryinteract.com/share/quiz/6490dc694dff57001420e4e2

Don't miss this episode full of actionable advice on how to make the most out of your podcasting journey. Subscribe, rate, and listen to Imperfect Marketing for more insights into the world of marketing.

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Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline your content generation, this episode is your roadmap.

Key Takeaways:
- Editing vs. Creation: AI can help you start with a draft, making the editing process easier.
- Be Specific: The quality of your input affects the quality of the output. Be specific with your questions to ChatGPT.
- The Staged Approach: Use ChatGPT for brainstorming, outlining, and then drafting/scripting in small chunks for better content.
- Ask the Right Questions: Use questions like "What do you need to know from me before starting this task?" to guide ChatGPT.
- Your Expertise Matters: While AI can assist, your unique input and expertise make the content valuable.

Looking for more? Check out my guide on how to leverage AI in your marketing: https://courses.kendracorman.com/5-ways-leverage-AI-in-marketing

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Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned to say 'no', and built a booming business that not just fills her pocket but also her heart.

Key Takeaways

1. Know Your Limits: Don't overcommit or undercharge. Know what you can handle and price your services accordingly.
2. Focus on Wellbeing and Impact: In addition to the standard business systems, make sure to focus on your wellbeing and the impact you want to make.
3. Be Flexible but Focused: It's okay to experiment, but keep your primary goals in sight.
4. Know Your Audience: Your marketing should be tailored to what your audience wants and needs, not what you think is best.
5. Test and Iterate: Don't be afraid to put something out there and then adjust based on feedback

Related Resources:

• Connect with Annelise on Instagram: https://www.instagram.com/anneliseworn/
• Get her 7 System CEO Framework: https://a.anneliseworn.com/7systems
• Get Kendra's FREE Target Audience Guide: https://courses.kendracorman.com/target-audience

Connect with Kendra Corman

• Website: KendraCorman.com
• LinkedIn: https://www.linkedin.com/in/kendracorman/
• Facebook https://www.facebook.com/h2hmarketingconsulting
• Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast 

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here