Sibonakala sikhula sibalo sebantfu labenta tintfo letahlukahlukene etinkhundleni tekuchumana (content creators or influencers) ngenhloso yekutfola balandzeli kumbe kwenta imali. Umbuto utsi ingabe yini lekumele bantfu bayichaphele uma benta le content, nekutsi ingabe vele umuntfu uyakhona yini kucosha likati etiko ngekwenta i content etinkhundleni tekuchumana . Simeme lowati kancano ngetinkhundla tekuchumana netebuchwepheshe, Siphumelele Zondi, kutobuka naye lendzaba.