When I'm asked for strategies for more successful goal pursuit, I usually begin with the notion of implementation intentions. In this podcast, I explain the difference between goal intentions and implementation intentions, with a particular focus on the what, why and when of implementation intentions. This explanation is followed by a summary and discussion of two recent studies that demonstrate the effectiveness of implementation intentions. I know each of us can make use of implementation intentions in our day-to-day lives. I hope you enjoy this introduction to the concept and its function.You can learn more at procrastination.ca or at this blog entry at Psychology Today.