Summary

In this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, along with a newly added principle of unity. Brent emphasizes the importance of these principles in sales and marketing, providing real-world examples and practical applications for salespeople to enhance their effectiveness and build better relationships with clients. You can also watch the full ep here.