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Importance of Curiosity with Lily Ray
This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.
About Lily:
Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.
Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies.
Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Where to find Lily:
Lily's Website
@lilyraynyc on X
Lily on LinkedIn
Lily on Bluesky
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Today’s episode is brought to you by Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Check out Clear Narrative Media
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
- Crystal Carter SEO Consultant, Speaker & Mentor
- Glenn Gabe of G-Squared Interactive (GSQi) Provides Search Engine Optimization (SEO) Consulting Services | SEO Consultant in Princeton, NJ
- Google NotebookLM | Note Taking & Research Assistant Powered by AI
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Captivate Tips/Memberships
Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Clear Narrative Media
View all episodes
By Sarah & TazminThis week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.
About Lily:
Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.
Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies.
Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Where to find Lily:
Lily's Website
@lilyraynyc on X
Lily on LinkedIn
Lily on Bluesky
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Today’s episode is brought to you by Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Check out Clear Narrative Media
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Get in touch with Tazmin
Donate & Support The Podcast
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
Buy Me a Coffee
Resources used for episode
- Crystal Carter SEO Consultant, Speaker & Mentor
- Glenn Gabe of G-Squared Interactive (GSQi) Provides Search Engine Optimization (SEO) Consulting Services | SEO Consultant in Princeton, NJ
- Google NotebookLM | Note Taking & Research Assistant Powered by AI
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Support the podcast today!
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Captivate Tips/Memberships
Clear Narrative Media
Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself?
Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online.
Dedicated to assisting you with all your marketing, content and strategy needs.
You can find them on all social media platforms or using the link below:
Clear Narrative Media