Areeda is a leader with over 15 years of experience managing multimillion-dollar global product lines spanning technology, aerospace and eCommerce is a founder of a B2B Marketplace for sustainable packaging.

She has earned recognition, including being selected for the Columbia University Greenhouse Accelerator, participating in the Project 2.8 startup accelerator, and winning the Columbia Business School Lang Fund Pitch Competitions.

She is a commercial pilot and has earned her MBA from Columbia Business School, a certification in Cyber Security and Risk Management from Harvard University, a Bachelor's degree in Aeronautical Engineering , Aviation Safety and Computer Engineering.

In this episode, Freeda shares with us how important it is to nurture online and offline channels for marketing and expansion opportunities. So many companies focus only on online digital marketing and are losing out on a huge opportunity through offline marketing channels. Freeda shares with us what she is doing and how she has leveraged both to help accelerate growth.

Freeda also shares with us the importance of diversification early in your business and not being reliant on one customer segment and shares her story around that topic.

Join us for this weeks episode of the High Performance CEO Podcast here:

https://patrickvrogers.com/podcast/importance-of-nurturing-online-and-offline-marketing-channels/