Hopefully, you want to make money from your website; content is the key. Fresh content is one of the most crucial steps to a successful website.

Get more in-depth show notes at https://www.skyrocketradio.com/podcast/importing-free-state-national-news-with-jerry-lyles.

Content drives traffic to increase your SEO, which ensures more visitors see your content. More visitors equals more revenue once you sell website banner ads and sponsorships.

Many people-strapped radio stations find it challenging to add fresh content, so they turn to RSS feeds. We will always discourage displaying RSS feeds, as they do nothing more than send visitors away from your website. When visitors leave quickly, your SEO scores drastically decrease.

The alternative to displaying RSS feeds is importing them so the visitor stays on your website. You cannot just pick any RSS feed and import the content on your website. Doing that has several copyright issues, the most prevalent being image copyright.

Jerry Lyles is Franklin News's VP of syndication and distribution. We're looking at “The Center Square, " news service. Several of our affiliates are already importing their news content.

The Center Square can be a great news resource for your radio station. We do not recommend importing RSS news only - or filling your website with news from every state. Importing too much news that is not relevant to your audience can hurt your website’s SEO. For the best results, only import additional content to supplement the local news and other content you create. Check your Analytics to see if visitors are consuming that content. If most do not visit those news stories, stop importing them and put a more significant focus on what they are consuming.

Need help with your website? Reach out to us at https://www.skyrocketradio.com.