Impossible To Ignore with Rachael Lawrence

What do people really say about you when you're not in the room?

I've been thinking a lot about reputation recently, and not just the kind we build through personal branding, visibility, beautiful websites or impressive business achievements.

I'm talking about the reputation we earn through how we behave, how we treat people and what happens when things don't go according to plan.

A recent experience has made me think deeply about professional integrity, trust and the difference between somebody who looks incredibly successful and somebody you can genuinely trust to do business with.

And it's brought me back to something I've always believed. You can build a profitable, successful business without compromising your values or forgetting about the people who helped you build it.

In this episode, I'm sharing why professional integrity matters so much to me, why I've deliberately chosen to build a boutique, high-touch publishing business rather than a publishing machine, and why I believe the relationships we create with our customers are some of the most valuable assets we'll ever have.

We also talk about intuition, the importance of allowing people to see the real journey behind your business, and why your reputation is built through so much more than what you choose to share online.

Because being visible might get you noticed, but being somebody people trust, respect and genuinely want to recommend? That's what creates lasting opportunities.

And perhaps the most important question we can ask ourselves is this:

Are we building businesses that simply look successful, or businesses we're genuinely proud to have our names attached to?

I'd love to know what you think about this one.

Discover What's Your £10k Skill?

Before you can become known for your expertise, you need to recognise the value in what you already know.

My £9 workbook helps you uncover the skills, knowledge and experience you could turn into a commercially valuable offer and start building towards an additional £10k a month.

Explore What's Your £10k Skill?

Come and find me on Instagram

I'd genuinely love to hear your thoughts on this episode. Have you ever had an experience that completely changed the way you think about trust or professional integrity in business?

Come and join the conversation, follow my journey and see what I'm building behind the scenes.

Find me on Instagram

Thinking about writing your thought leadership book?

I've opened the doors to Impossible to Ignore Publishing, where I work personally with a small number of authors who want to turn their expertise, experiences and ideas into books that build their reputation, credibility and authority.

Our Founding Author pricing is available until 30 November 2026.

Explore the publishing experience and apply to work with me through the author page at Impossible to Ignore.

Thank you for listening, and for being part of this journey.

Rachael x

I'm not talking about what sounds sensible or what you think you should want. And I'm not talking about the answer that makes you sound grateful, grounded and perfectly reasonable.

What do you really want?

In this episode of Impossible to Ignore, I’m talking about desire, ambition and why so many of us make the things we want conditional on achieving something first.

This whole conversation started with a bottle of champagne.

My husband offered to buy me one and I told him we should wait until I signed my first publishing client. About thirty seconds later, I found myself thinking… why am I making the champagne conditional?

So I put three bottles in the trolley.

Because how often do we do this?

I’ll celebrate when…

I’ll call myself successful when…

I’ll write the book when…

I’ll put myself out there when…

I’ll let myself have the thing when I’ve earned it.

In this episode, I’m exploring our complicated relationship with wanting more, why we sometimes make our ambitions smaller to protect ourselves, and the idea I can’t stop thinking about:

Maybe desire is information.

Maybe those ideas, dreams and possibilities that keep coming back aren’t something we should automatically explain away.

Maybe we should pay attention to them.

We’re talking intuition, ambition, success, trusting yourself and what “more” actually means when you stop letting everybody else define it for you.

And I’ll leave you with the question I’m asking myself:

What do you want, if you stop trying to make the answer sound sensible?

If one of those things you can’t ignore is the book you know you’re meant to write, I work privately with a small number of authors to take their idea from manuscript to a beautifully published book.

My publishing experiences are high-touch, personal and designed for experts, entrepreneurs and people with something meaningful to say.

Founding Author pricing is available until 30 November 2026.

Apply for your publishing experience with me at:

https://impossibletoignore.co/impossible-to-ignore-authors#/

Instagram: @rachaellawrenceuk

Website: https://impossibletoignore.co

My next LIVE EVENT: https://impossibletoignore.co/impossible-to-ignore-or-known

And if this episode made you think of someone who needs to hear it, send it to them.

Rachael x

A conversation I had with an author today stopped me in my tracks.

She told me she wasn't looking for the biggest publishing company. She wanted something more boutique. More personal. She wanted to know the person she was working with was genuinely invested in her book, her ideas and what she was trying to build.

And it got me thinking about AI, speed and where I believe premium businesses are heading next.

Because AI can help us create faster than ever. Content. Websites. Ideas. Books. Strategies. Systems.

And I absolutely believe there's a place for it.

But when everyone has access to speed, speed stops being the thing that sets you apart.

Experience does.

In this episode, I'm talking about why I believe boutique, high-touch businesses could become even more valuable as AI becomes part of everyday life, and why the businesses that make people feel known, understood and genuinely supported will have an enormous opportunity.

I talk about the difference between convenience and experience, why boutique doesn't mean small, and the question I think every expert, entrepreneur and service provider should be asking:

If AI could make 70% of what I do faster or cheaper tomorrow, why would somebody still choose me?

Because your value isn't simply in what you produce.

It's in your judgement, your ideas, your experience, your standards, your relationships and the way people feel when they work with you.

And that is incredibly difficult to automate.

I'm currently looking for the first ten Founding Authors to publish with Impossible to Ignore.

This is a deliberately boutique, high-touch publishing experience for experts, entrepreneurs, consultants, coaches, service providers and experienced professionals who want to turn what they know into a book that builds their reputation and supports the business they're building.

You'll work closely with me, one-to-one, with a handpicked team around us and someone genuinely in your corner who cares about the success of your book, your reputation and your business.

If you've been thinking about writing your thought leadership book, or you've already started and you're ready to finally bring it into the world, you can apply to become one of our first Founding Authors using the link below.

Apply to become a Founding Author:

https://impossibletoignore.co/impossible-to-ignore-authors

Instagram: @rachaellawrenceuk

Impossible to Ignore: @impossibletoignore.co

Rachael Lawrence

Founder, Reputation Strategist & Publisher

Impossible to Ignore™

Well... this wasn't on my 2026 plan.

I've just launched a publishing company.

Publishing has actually been part of my bigger vision for Impossible to Ignore for a while, but it was firmly sitting in the "one day" category. I thought it would happen next year, maybe even the year after.

Then circumstances changed very unexpectedly, an opportunity opened up and suddenly I found myself asking: why not now?

In this episode, I'm sharing what's happened over the last few days, why I've decided to launch Impossible to Ignore Publishing now, and why this feels like such a natural next chapter for me.

I'm also talking about my own experiences of both self-publishing and working with a publisher, what I've learned from each, and what I want to do differently.

Because I don't want to build a publishing machine.

I want to build something boutique.

Personal. High-touch. Considered.

I want to work with entrepreneurs, experts, consultants, coaches, service providers and experienced professionals who have something to say. People with years of expertise, ideas, stories, frameworks and wisdom inside them who are ready to turn that body of work into a book.

And I want publishing that book to feel special.

We'll also talk about why I believe a book can become one of the most powerful assets in your reputation portfolio, and how it can create opportunities far beyond book sales, from speaking and media to clients, credibility and becoming known for your ideas.

Most of all, this episode is about those strange moments in life when something you've been saying you'll do "one day" suddenly becomes possible now.

Sometimes the plan changes because you're ready for it.

I'm currently looking for the first ten Founding Authors of Impossible to Ignore Publishing.

These first ten books will help set the standard for the publishing house I'm building, so I'm being incredibly intentional about the authors and ideas I choose to work with.

If you have a book inside you and you're looking for a boutique, high-touch publishing experience with someone genuinely in your corner, I'd love to hear about it.

Apply to become a Founding Author:

https://impossibletoignore.co/impossible-to-ignore-authors

Personal Instagram:

https://www.instagram.com/rachaellawrenceuk/

Impossible to Ignore:

https://www.instagram.com/impossibletoignore.co/

Website:

https://impossibletoignore.co

Rachael Lawrence

Founder, Reputation Strategist & Publisher

Impossible to Ignore™

What happens when someone hears your name for the first time and Googles you?

Do they immediately understand who you are, what you're brilliant at and why they should trust you?

Or does what they find represent a version of you that you've already outgrown?

In this episode of Impossible to Ignore, I'm talking about something I've become a little bit obsessed with lately: reputation.

I recorded this one at 5.30am on a Monday morning, sitting in bed with a cup of tea, because I woke up thinking about the gap that exists for so many brilliant people between how good they actually are and what the outside world can see.

We tend to assume we need more visibility.

More followers. More content. More Instagram. More LinkedIn.

But sometimes you don't have a visibility problem.

You have an evidence problem.

In this episode, I share my own journey of building a reputation without initially realising that's what I was doing. From writing my books and becoming a bestselling author, to media, speaking, podcasting, awards, websites, brand photography and everything else I've built around my name.

Individually, they're all great things to have.

Together, they tell a story.

That's what I now call your Reputation Portfolio™.

I'm also sharing why writing Confident As Fck changed the way I think about books. A book isn't simply something you sell on Amazon. For an expert, founder or entrepreneur, it can become one of the most valuable authority assets attached to your name.

And I'm taking you behind the scenes of what I'm building next with Impossible to Ignore, including KNOWN, Impossible to Ignore Authors, and the boutique 1:1 work I'm now doing with entrepreneurs and experts who want to intentionally build their reputation.

Because I'm not interested in building a huge machine.

I don't want hundreds of clients moving through the same process.

I work closely with just 2 to 3 private clients each month because I want to know the people I work with. I want to understand your story, your business, your expertise, where you're going and what you want your name to become known for.

Then we can work out what needs to exist around you to help make that happen.

Your positioning. Your personal brand. Your website. Your book. Your visibility. Your authority assets. Your Reputation Portfolio.

It's personal, strategic and deliberately boutique.

We talk about why being brilliant at what you do and being known for being brilliant at it are two very different things, why your reputation exists whether you're intentionally building it or not, and why social media is only one part of the picture.

I also explore why premium pricing needs visible evidence, how books, websites, media, podcasts, speaking, awards, photography and client results work together to build authority, and why one reputation asset on its own isn't a reputation strategy.

Most importantly, I want you to Google yourself after listening.

Look at what you find as though you've never met yourself before.

And ask:

If somebody discovered me for the first time today, would they see who I've been, or would they understand who I'm becoming?

And if there's a gap, I'd genuinely love to hear about it.

Message me and tell me:

“Rachael, I Googled myself and this is what I realised…”

Or even better, tell me what you wish you'd found.

KNOWN is our intimate two-day brand and reputation experience in Scotland for entrepreneurs, founders, coaches, authors and experts who are ready to become recognised for their work and trusted for their expertise.

Together, we'll work on your positioning, what you want to become known for, your Reputation Portfolio™, visibility strategy, brand direction and 12-month roadmap. You'll also be professionally photographed by international branding photographer Jennifer McLuckie, leaving with elevated imagery designed around the person and reputation you're becoming.

Discover KNOWN and request an invitation

I'm also opening the doors to Impossible to Ignore Authors, my boutique publishing experience for experts, founders, entrepreneurs, coaches and consultants who want their book to do far more than simply sit on Amazon.

We start with what your book needs to achieve, your core message, positioning, signature thinking and how the book fits into your wider business and reputation. Depending on how you work with me, we can then take that through editorial development, professional publishing, launch and visibility strategy.

I only work with a very small number of authors because I want this to remain personal. I want to know you, understand your book and understand what you want it to make possible.

I have 2 publishing spaces available for October for people who are serious about getting their book into the world and want to work towards being published within the next six months.

Find out about Impossible to Ignore Authors and apply

If this episode has made you rethink your own reputation, send me a message. Tell me what you're building, what you want to become known for, or what you discovered when you Googled yourself.

Personal Instagram: @rachaellawrenceuk

Impossible to Ignore: @impossibletoignore.co

Email: [email protected]

And before you go, ask yourself:

What do I want my name to mean two years from now?

In this episode, I’m taking you behind the scenes of what I’m building with Impossible to Ignore, why my business and messaging have been evolving, and the realisation that has completely changed the way I think about personal branding.

Because being brilliant at what you do isn't always enough.

People need to know you're brilliant at it.

I'm talking about the difference between simply being visible and intentionally building a reputation. One that means your name is associated with something, your expertise is recognised, and the right opportunities, clients and conversations start finding their way to you.

I also introduce the idea of your Reputation Portfolio, the body of evidence that exists beyond your social media following. Your website, media, books, speaking, podcast appearances, awards, collaborations, client results, photography and everything else that helps establish what you know and why people should pay attention.

I'm also sharing a little more about KNOWN, the new in-person branding experience I'm creating in Scotland with branding photographer Jennifer McLuckie, and why we're bringing positioning, messaging, reputation and brand photography together in one room.

And there’s another change coming to the podcast.

I want to start talking to founders, entrepreneurs, authors, creatives, coaches, consultants and experts who are building something worth knowing about.

So if you're building something that is making you impossible to ignore, I want to hear your story.

In this episode:

• Why Impossible to Ignore is evolving

• Why being good at what you do isn't enough

• The difference between visibility and reputation

• What I mean by a Reputation Portfolio

• Why follower numbers aren't the same as authority

• Why your brand may no longer reflect the person you've become

• The relationship between confidence, visibility, authority and income

• What Jennifer and I are creating with KNOWN

• Why I'm opening the podcast to guest conversations

• The question I think every founder and expert should ask themselves: What do I actually want to be known for?

Want to be part of Impossible to Ignore?

If you're building something interesting, have become known for your expertise, reinvented yourself, created a distinctive brand or have a story about what it really took to get people to pay attention to your work, I'd love to hear from you.

And if you'd like to hear more about KNOWN, our intimate branding experience in Scotland, keep listening. I'll be sharing much more behind the scenes as we build it.

Next episode: Google yourself. What does your digital reputation say about you before you've even entered the room?

https://www.instagram.com/rachaellawrenceuk

https://www.rachaellawrence.co.uk

https://www.impossibletoignore.co

What if the skill that could make you serious money isn't something you need to learn, but something you already have?

For 16 years, I was a single mum, self-employed and responsible for making enough money to put food on the table, keep a roof over our heads and keep my daughter in private school.

There was no guaranteed salary arriving at the end of the month. I had to learn how to be resourceful, spot opportunities, learn quickly and, most importantly, turn what I knew into something commercially valuable.

That mindset eventually led me into property investing.

I learned. I implemented. I built a property portfolio worth around £1 million using investment finance. Then I realised something else.

I could teach what I'd learned.

That became an income stream that, at one point, generated around £10,000 a month.

But looking back, property wasn't actually my £10k skill.

And that's what this episode is really about.

I'm sharing why your most valuable skill might be hiding in plain sight, why so many experienced women dramatically underestimate what they know, and how to start looking at your career, business and life experience through a completely different lens.

Because you're not starting again.

You're starting from experience.

And your experience should be making you money.

🎧 In this episode:

• What 16 years as a single mum taught me about making money

• How I went from learning property investing to building a £1m portfolio

• How that experience became a £10k-a-month income stream

• Why "property" wasn't actually my most valuable skill

• The difference between what you DO and the skill underneath it

• Why the things that feel easy to you may be commercially valuable

• The questions I'd ask to start uncovering your own £10k skill

Want to find YOUR £10k skill?

I've created What's Your £10k Skill? to help you uncover the commercially valuable skills already sitting inside your experience and identify what could become your next income stream.

Join the waitlist now using the link below and you'll be the first to know when it launches.

https://rachaellawrence.myflodesk.com/your10kskill

Because you probably don't need another qualification or another business idea.

You need to see the value in what you already know.

What if the thing that could create your next income stream is something you already know?

Welcome to the brand new Impossible to Ignore series.

Over the last 18 months, I’ve been figuring out what the next chapter of my work really looks like. I’ve written bestselling books, built my personal brand, been featured in the press, spoken on stages, experimented with new income streams and, somewhere amongst all of that, realised there was one idea connecting everything I was doing.

Your experience should be making you money.

Especially in midlife.

By now, you’ve accumulated years of skills, knowledge, experience, mistakes, lessons and things you’ve become exceptionally good at. But because they’re familiar to you, there’s a very good chance you’re completely underestimating their value.

In this first episode of the Impossible to Ignore series, I’m talking about why I created Impossible to Ignore, why confidence alone isn’t enough, and the four things I believe help women create more opportunities and income:

Confidence. Visibility. Authority. Income.

I’m also introducing What’s Your £10k Skill?, my new workbook designed to help you uncover the knowledge and experience you already have and identify how it could become a new income stream.

Because you might not need another qualification, another course or another completely new business idea.

You might need to recognise the value of what you already know.

What’s Your £10k Skill? launches 21st September.

Join the waitlist at https://rachaellawrence.myflodesk.com/your10kskill

And come and find me on Instagram and TikTok @rachaellawrenceuk for more conversations about personal branding, visibility, authority, income and becoming Impossible to Ignore.

In this episode:

• Why I’ve changed direction and created Impossible to Ignore
• The moment I realised I’d started to feel invisible
• Why your experience becomes more valuable, not less, in midlife
• The difference between confidence, visibility and authority
• Why your personal brand is so much more than your Instagram feed
• How one skill helped me build a £1m property portfolio and generate around £10k a month
• What I mean by a “£10k Skill”
• How to start looking at your existing experience differently
• Why creating another income stream doesn’t necessarily mean starting another huge business

And I’d finish the notes with one line on its own:

Your next income stream might already be sitting inside your experience. You just haven't recognised it yet.

After a short break from the mic, Rachael Lawrence is back with a powerful, behind-the-scenes update on what’s unfolded since the release of her bestselling book Confident As F*ck.

This isn’t just a catch-up. It’s a real conversation about what happens after you take a bold leap, when the dust settles, the success lands, and you’re faced with the question… what now?

Rachael opens up about:

• The emotional journey of writing and publishing a book during a time of uncertainty
• Hitting bestseller status and what that experience actually felt like behind the scenes
• The identity shift that comes with midlife reinvention
• Letting go of needing approval and no longer shrinking to fit other people’s expectations
• The difference between confidence and self-trust, and why self-trust is the piece so many women are missing
• How her personal transformation has shaped the evolution of her business and brand
• Why bold, disruptive moves often unlock the most authentic version of who you are

She also shares what she’s building next, including her brand new 21-day experience Decide Like Her, designed to help women make aligned, fearless decisions without second-guessing themselves.

This episode is a reminder that growth is rarely linear. That clarity comes through action. And that becoming the woman you’re meant to be often requires you to outgrow who you once were.

If you’re navigating change, craving clarity, or ready to step into your next level with more confidence and conviction, this conversation will leave you feeling grounded, seen, and ready to move.

If this episode resonated, share it with someone who needs to hear it or tag Rachael on Instagram @rachaellawrenceuk

Ready to go deeper? You can grab your copy of Confident As F*ck on Amazon. If it supports you, leaving a review helps this message reach more women who need it.

In this first episode of the relaunch, I’m reintroducing myself — I’m Rachael Lawrence, author, personal brand strategist, and book writing coach. I help ambitious women — often in midlife and ready for reinvention — build personal brands and write authority books that amplify their impact, influence, and income.

In this episode, I’m sharing why I started over at 45, what it really means to rebuild from scratch, and why confidence — not perfection — is the real currency of your next chapter.

If you’ve ever felt like imposter syndrome has held you back from showing up, speaking up, or stepping into your next level — this episode is your permission slip to rise, rebuild, and become iconic.

If you’re ready to go from invisible to unforgettable, I’ve opened the doors to my signature programmes:

👉 ICONIC — my 1:1 confidence and personal brand coaching container for ambitious women ready to build a magnetic brand that gets them seen, heard, and paid.

👉 The Writing House — a transformational book coaching experience to help you write your authority book and amplify your message, credibility, and impact.

Both programmes are open now at a limited beta price for October.

🔗 Apply or learn more: rachaellawrence.co.uk

📸 Instagram: instagram.com/rachaellawrenceuk

📺 YouTube: youtube.com/@rachaellawrence

📰 Substack: The Editors Room

If this episode inspired you, hit subscribe and leave a quick review — it helps more ambitious, midlife women find this show and step into their own iconic comeback.

Your next chapter starts here.

✨ Reset. Rise. Become Iconic.