In this episode of The Sales Factory, I (Coach Carroll) break down the most mind-blowing book launch I’ve ever witnessed — and what it taught me about marketing, offers, pricing, and mindset.

Yes, Alex Hormozi sold 3.5 million copies of $100M Money Models in under 72 hours. But this isn’t just about what he did — it’s about what I learned watching it unfold in real time, and how it's reshaping the way I’m launching The Hunter Head Game.