Right people, right accounts, right time. That's the philosophy Kyle Coleman's go-to-market team at Clari, a revenue operations platform, follows in order to increase buyer efficiency at every stage of the funnel.

On this episode of Revenue Talks, Justin and Kyle get into the details of what buyer efficiency really means. They clarify that increasing buyer efficiency does not, and should not, be separate from revenue generation, and Kyle breaks down how to apply account-based marketing across the entire customer journey.

Like this episode? Let us know by leaving a review! You can connect with Justin and Kyle on Twitter @justinkeller, @kyletcoleman, and @DriftPodcasts.