Contrary to what most people believe, cold calling is not just picking up the phone and calling some random person, with you on one end hoping that they would pick up and be interested in your offers. In fact, it takes more planning, strategy, and even style than that. For this episode, Penny Zenker is joined by author and sales coach Wendy Weiss, dubbed as the Queen of Cold Calling, as they discuss how this marketing technique can be refined through a simple ballet-like preparation process. Weiss also explains how having a step-by-step benchmark process and today's numerous digital innovations can improve cold calling even further.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Take Back Time community today:

• TugOfWarWithTime.com
• Tug of War With Time Facebook
• Tug of War With Time Twitter
• Tug of War With Time Pinterest