This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. 

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

Links in this episode:

• http://analytics.google.com/
• https://marketingplatform.google.com/about/tag-manager/
• https://www.hotjar.com/
• https://clarity.microsoft.com/

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