Marketers are on a mission to offer prospects more value and heightened user experiences over just pushing prospects through the buying journey. Reiterating the importance of customer experiences the role of the website is the Demand Generation Leader at Highnote, Brendan Banteh. Highnote is the world’s most modern card platform, purpose-built to grow customer loyalty, engagement, and revenue through embedded card issuance experiences. Brendan dives into the value they offer, who they serve, his role as demand generation leader, and his efforts to optimize user experiences with messaging and value.