You have a business plan. You have a marketing plan. But do you have a relationship plan? Most leaders would agree that success depends heavily on relationships — with team members, with suppliers, with partners, with clients and customers. Yet, many don’t prioritize relationship-building in a meaningful, memorable way.

 

Instead, leaders may default to the “expected” ways of relationship building: giving standard gifts at birthdays, holidays or dinners out during the “wooing” period with a potential employee or client.

 

John Ruhlin, the founder of Giftology, a company that specializes in building loyalty through radical generosity, discusses how leaders can create a relationship plan each year. When business rises and falls on the strength of your relationships, any investment in people will have an incredible ROI.

 

To learn more from John, start by downloading the Giftology Business Gifting Playbook: https://giftologygroup.com/gp-podcast/