In this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events.

In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today's trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future.

Adam Jones is the CEO and Founder of FFAIR.

Here's what you'll hear about in this conversation:

• Stats about frustration levels exhibitors experience at today's tradeshows

• Ways event planners can improve exhibitor onboarding

• Ideas to increase exhibitor retention and capture new business by delivering exceptional experiences

Mentioned in this episode

• Adam Jones on LinkedIn

• The Lean Startup

• The Five Dysfunctions of a Team

For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/2024-event-industry-trends-webinar.