Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targeting organizations, and cold traffic marketing. Tune in to how strategic planning and systems can enhance revenue per visit and patient retention.

We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn

00:00 Introduction

00:31 Understanding Payer Mix

00:48 Real-Life Examples and Discussions

02:59 Marketing Strategies to Improve Payer Mix

04:07 Challenges and Trends in Private Practice

08:19 Reactivation and Cold Traffic Marketing

16:33 Q&A and Practical Insights

20:45 Profitability and Strategic Planning

30:05 Final Thoughts and Upcoming Events