In this episode, the host interviews Jordan Adler, Head of Product Engineering at OneSignal, a customer engagement platform. Jordan discusses how his team sets up and measures objectives and key results (OKRs) from a team, company, and personal perspective. OKRs are used to drive retention, revenue, re-engagement, resurrection, and other major kinds of lifecycle marketing metrics. Jordan also explains how his team operates independently with their OKRs. This episode is a useful guide for anyone interested in implementing OKRs in their organization.

Highlights:

[00:00:23] Customer engagement platform.

[00:03:49] Setting stretch goals.

[00:08:04] Personal and team goals.

[00:13:02] Personal career development plan.

[00:17:24] OKRs: A Critical Management Tool.

[00:20:06] Implementing OKRs in startups.

Jordan M. Adler is the Head of Product Engineering at OneSignal, where he drives the cutting edge of customer engagement and messaging.  

https://www.linkedin.com/in/jordanmadler