In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for structuring association membership, and how to make vendor relationships successful.

Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.

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Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association