Key Takeaways

How to Improve The Financial Experience for the Patient 

• Avera Health is are creating a contemporary "shopping" experience for consumers that involves creating tools on their website, which will display pricing for its patients.
• They're developing a pricing strategy that optimizes competitor price points and creates a more agile pricing system.
• Which involves surveying the market to give you a better idea of where to be pricing wise.
• Pricing and experience are the most important things when it comes to brand reputation.

How to Build Consistency into Your Patient Experience

• It sounds simple and should be a given, but being thoughtful is step one.
• Pricing has to be consistent; you can't be "off" if you want your consumers to understand how pricing works within your hospital.
• Consumers ultimately make the decision, and that is now beginning to start before they even walk into the door or meet with a specialist.