We’ve been so privileged as marketers to have access to data but as consumers become more concerned with their privacy with have to adapt to the cookliess world. Now more than ever we must work to capture, aggregate, archive, and weaponize first-party data. As a first-party data and Adtech Innovator, Albert Thompson helps us to better understand the transition to the cookieless world and how we can improve the online consumer journey. Albert is Head of Digital Marketing at DrivenIQ, whose Proprietary data, AI, and Machine Learning technologies drive personalized 1:1 omnichannel digital media performance.