With, what seems like, a never-ending amount of high-quality information and competitor solutions, individuals become armed with varying information, sources, and solutions; prolonging and often complicating the buying journey. Businesses have the opportunity to simplify the process and better enhance the user experience with content and information that supports their needs. Focusing on this simplification matched with a heightened user experience is The Digital Marketing Manager, at NetWise Data, Mark Richardson. NetWise Data’s unique B2B Data Products enable true multi-channel marketing allowing you to target the same audience across all marketing channels in every platform you want to use.