In the early days of ecommerce, returning a product you’d purchased online was a hassle. All the convenience of shopping from your computer seemed to evaporate when you’d have to repackage a product and wait in line at the post office to send it back.

Reusable boxes, pre-printed shipping labels, and other conveniences have taken a lot of the sting out of returning an online purchase, but some merchants find easy returns to be a double-edged sword. How can merchants create return policies that keep customers happy without putting too much of their revenue at risk?

Full Text:
https://www.chargebackgurus.com/blog/customer-return-policy

©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Phil Claffey