Episode 40 of the "Everything Except The Law" podcast has arrived! This time we welcome back Michelle Calcote King, the Principal & President of Reputation Ink. 

In this episode, Michelle and podcast host Nick Werker discuss the biggest benefits law firms will see from engaging in PR activities, dos and don'ts for pitching story ideas to the media, whether most law firms are prepared to handle a PR crisis and much more! 

About our guest: 

With two decades of marketing and PR experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries. 

Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. Prior to this role, Michelle was the Public Relations Director for a regional marketing firm based in Jacksonville, Florida. 

Michelle is an active community leader. Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a Trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville. 

Resources mentioned in this episode: 

"Is this legit" checklist: http://resources.rep-ink.com/is-this-... 

List of spammy/scammy awards & networks: http://ow.ly/LJWC50N4WEU 

Learn more about Reputation Ink here: https://www.rep-ink.com/ 

Check out Michelle's last appearance on "Everything Except The Law" here: http://ow.ly/mZfw50N4Xkx 

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11 Best Legal Softwares: http://ow.ly/djSP30rNBnZ 

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