Episode 75 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers.

In this episode, Cassidy and host Nick Werker share practical guidance for law firm owners preparing to hire their first in-house marketer, explain why research and data should guide marketing decisions over gut instinct, and explore The CMO Academy’s mission to mentor and support legal marketers.

Cassidy Lewis has worked in several different industries and facets- political campaigns, Fortune 500s, and is now the Chief Marketing Officer at Cooper Hurley Injury Lawyers. She leads one of the regions top law firms as the primary decision maker on their advertising efforts, vendor choices, and high level marketing strategies.

After 7+ years in the industry, Cassidy created The CMO Academy. She took everything she knew and every mistake she made and poured it into 12 topics that cover referral marketing, database marketing, digital strategies KPIs, how to run a department, client services, and several more.

Explore The CMO Academy here: https://thecmoacademy.com/Refer a case to Cooper Hurley here: https://cooperhurley.com/referral/

Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/mv6vz23k

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/mrh5vrrr

You can also give us a call at 631-212-1899.

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 74 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Delisi Friday, Founder and Owner of First Call Friday.

In this episode, Delisi and host Nick Werker discuss the value of integrating referral strategies into everyday practice, uncover hidden referral sources lawyers often overlook and explain how to train staff to recognize and act on referral opportunities. Delisi also shares a memorable encounter with Kim Kardashian and the lesson she took away from the experience.

Delisi Friday has worked 20 years in the legal industry, and is in the top 1% of LinkedIn users in the legal industry, and ranked top 50 in legal in the United States. She has worked in four 8-figure businesses, and spent 7 years as a marketing director of an 8-figure boutique PI firm.

First Call Friday was founded by Delisi in 2025 to help attorneys and law firms grow their book of business through strategic, referral-based marketing. The company is about real relationship building among lawyers, referral partners, current clients, and former clients.

Learn more about First Call Friday here: https://www.firstcallfriday.com/Connect with Delisi on LinkedIn here: https://www.linkedin.com/in/delisifriday/

Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/5amdynrp

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/5n758x24

You can also give us a call at 631-212-1899.

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 73 of the "Everything Except The Law" podcast has arrived! This time we’re speaking with Ron Latz, Founder and Law Firm Fractional CMO at LegalFenix.

In this episode, Ron and host Nick Werker discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads. They also delve into the challenges faced by small firms when competing with large national firms and the importance of leveraging technology to optimize intake and client interactions.

Ron Latz is the Founder of LegalFenix, a marketing advisory firm redefining how law firms approach growth. With more than 15 years in the legal marketing industry, Ron has guided countless firms through the complexities of modern marketing with clarity and candor. Known for his vendor-neutral stance and results-driven approach, he helps law firms align strategy with execution, optimize budgets, and rebuild trust in their marketing partnerships. Whether he’s decoding agency jargon, demystifying performance reports, or designing a blueprint for sustainable growth, Ron’s mission is to give law firms the clarity and confidence they need to win.

Learn more about Ron's company here: https://legalfenix.com/See Legal Fenix's upcoming webinars here: https://legalfenix.com/webinars/Connect with Ron on LinkedIn here: https://www.linkedin.com/in/ronlatz/

Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/553h533z

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2szb6sxp

You can also give us a call at 631-212-1899.

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 72 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Robert Williams, CEO/Founder at ElevAmp LLC.

In this episode, Robert and host Nick Werker delve into the importance of CRMs, particularly HubSpot, for law firms, the significance of knowing your numbers for growth, and the necessity of using technology effectively. Robert emphasizes the need for clear naming conventions, proper roles in using CRMs, and gradual, strategic implementation of technology solutions. This episode provides valuable insights for law firm owners looking to improve their practice's efficiency and profitability.

With a wealth of legal marketing, technology and business consulting experience, Robert Williams helps businesses navigate the technology space to find the tools that enable them to hit or exceed their goals by focusing on productivity, profitability and leveraging actionable business data.

Robert has refined his leadership, management, training and mentoring skills over the last 20 years with proven success in digital marketing and business strategy. He has been recognized by his peers in both sales and services as a great leader and problem solver.

Learn more about Robert's company here: https://www.elevamp.com/

Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/cc5fa9u3

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/2nr2zxy9

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 71 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Bernie Ollila, Head of Partnerships at 1SEO Digital Agency.

In this episode, Bernie and host Nick Werker discuss why lawyers need to have ownership of their firm's website, how to go about crafting an SEO game plan for your practice, what to do if your firm is generating too much irrelevant traffic and much more!

Bernie Ollila is a digital marketing strategist and business growth expert who helps legal professionals leverage marketing to maximize profitability. As the Head of Partnerships at 1SEO Digital Agency, Bernie works closely with business owners and industry leaders to develop data-driven strategies that generate high-quality leads, increase brand visibility, and drive revenue.

Learn more about 1SEO Digital Agency here: https://1seo.com/

All episodes of Everything Except The Law can be found on Spotify, Apple Podcasts and the Answering Legal YouTube channel.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 70 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Karl Seelbach, attorney and Co-Founder of Skribe.

In this episode, Karl and host Taryn Winter Brill discuss using education to help remove the fear around AI technology, how Skribe is helping simplify the process of collecting depositions, the role virtual reality could play in the future of law and much more!

About our guest:

Karl Seelbach is a seasoned litigation attorney with over 18 years of experience in the courtroom, representing clients in personal injury, business, and employment litigation. He is a skilled advocate and a tenacious fighter who handles cases with precision and an eye towards trial from day one. His adversaries describe him as "skilled" and "whip smart." But Karl's expertise doesn't stop there - he's also the founder of Skribe.ai, a software platform for capturing and analyzing legal testimony that's changing the game for attorneys and their clients.

Learn more about Skribe here: https://skribe.ai/

Learn more about Karl's law firm here: https://www.doyleseelbach.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 69 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Emily Brady, SEO Director at Omnizant.

In this episode, Emily and host Nick Werker discuss what SEO actions law firms can take to boost their marketing results, how law firms who have been slacking with their website can get things back up-to-date, marketing more efficiently with the help of AI and much more!

In the past eleven years, Emily Brady has grown from a content developer to in-house SEO and content marketing expert. Emily has led teams large and small (from one to 55 team members of both content writers and SEOs) and has significant experience both creating and executing multi-channel content strategies. She is an empathetic leader, clear and gracious communicator, and driven team member.

Learn more about Emily's company here: https://omnizant.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 68 of the Everything Except The Law podcast has arrived! This time we're speaking with Allison Johs, President of Legal Ease Consulting, Inc.

In this episode, Allison and host Taryn Winter Brill discuss why not all tasks are worth an attorney's time, the value of having practice management software to help run your firm, re-finding your passion for working in law and much more!

Allison was a practicing lawyer for 15 years and worked as the Administrative Partner at Lewis, Johs, Avallone, Aviles, LLP, a multi-disciplinary law firm with offices on Long Island and in Manhattan that grew from 15 attorneys to over 50 attorneys during her time at the firm. As a result of her experience as both a lawyer and a law firm manager, Allison understands the law firm environment and the daily pressures faced by lawyers trying to manage and build their business while practicing law and successfully serving their clients.

Learn more about the services Allison provides here: https://www.lawyermeltdown.com/

Or email Allison directly at [email protected].

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 67 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Chelsey Lambert, VP of Partnerships at Smokeball.

In this episode, Chelsey and host Nick Werker discuss how Smokeball went all in on incorporating AI technology into its platform, the benefits of setting up tech integrations for growing law firms, what's on the horizon for Smokeball in 2025 and much more!

Learn more about Smokeball here: https://www.smokeball.com/

Learn more about Answering Legal's direct integration with Smokeball here: https://tinyurl.com/3nt99xcu

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].

Episode 66 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Patrice Asimakis, Director of Legal Services at LawCompany.

In this episode, Patrice and host Nick Werker discuss how refusing to delegate can be harmful to your practice, important mindset shifts law firm leaders need to make in 2025, what solutions LawCompany provides for the legal industry and much more!

Learn more about LawCompany here: https://lawcompany.com/

Subscribe to the Answering Legal Channel so you never miss an episode of Everything Except the Law! Check out audio versions of the show on Apple Podcasts, Spotify and Anchor.

Learn more about the show here: http://ow.ly/Eni250LekLg

Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ycxdpcdz

You can also give us a call at 631-400-8000 or go to www.answeringlegal.com

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].