Optimising your Google Business Profile is one of the most effective ways to boost visibility, increase enquiries and strengthen your local presence on both Google Search and Google Maps.

In this episode, we break down the essential steps that every business should take to ensure their profile is complete, verified and performing at its peak.

You will learn how relevance, distance and prominence shape local rankings, why complete information matters, how reviews influence trust and visibility, and why fresh photos and consistent updates help customers choose you with confidence. We also cover how Google Insights can reveal real user behaviour and guide smarter decisions, plus the common mistakes that hold businesses back from reaching the top of local results.

Whether you operate a cafe, trades service, retail shop or professional practice, these proven optimisation techniques will help your business become more discoverable and more competitive in your local area.