All Marketing Podcast

A free SEO audit lands in your inbox, scores your site out of a hundred and lists a hundred and forty problems in red. You come away worried and none the wiser about what actually matters.

This episode explains what a real audit checks, what a fair Perth price looks like, and the single test that separates a diagnosis you can act on from a PDF nobody reads.

What you'll learn in this episode:

• The four areas a genuine audit covers, including the AI citation readiness check almost nobody in Perth is running yet
• Why a site with a hundred and forty issues usually has three real problems, and how a human finds them when a tool cannot
• What the free audit really costs you once three months have gone into fixing alt text on pages that were never going to rank
• The ten second tell that an audit came out of a tool rather than a person
• How to work the list afterwards, what to measure, and how long to wait before touching the next tier

Follow The All Marketing Podcast for a new episode every week. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Every month two amounts leave your business. The ad spend goes to Google, and everyone understands that one. The management fee goes to whoever runs the account, and almost no owner can say what it bought.

This episode breaks the fee into the five jobs it is supposed to cover, and gives you the one number that tells you whether your manager is earning it.

What you'll learn in this episode:

• The five jobs a genuine Google Ads management fee pays for, and which two cheap management quietly skips
• Why the search terms report is the fastest audit of the person running your account, and the one email that exposes a neglected one
• Percentage of spend versus a flat fee: where each model is fair in the Perth market and where each goes wrong
• The single test of good management, cost per lead trending down while lead quality holds, and why both halves matter
• A worked Perth scenario where a third of the budget was going to searches nobody could ever buy from

Follow The All Marketing Podcast for a new episode every week. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

You pay a monthly invoice with "content marketing" on it, a few blog posts appear, and you have no real way to tell whether that money is building an asset or quietly filling a calendar. This week Mark Williamson and Charlie pull a content marketing retainer apart line by line, so you can finally read any quote in the Perth market and know exactly what you are buying.

The difference between content that compounds into leads for years and content that does nothing can carry the same price tag, and this episode shows you how to tell them apart.

What you'll learn in this episode:

• The five jobs you are actually paying for in a content retainer: strategy, briefs, writing, optimisation and distribution, and why cheap content only ever does two of them
• What a fair monthly spend really buys in Perth, and why a "content mill" fills your calendar while moving nothing
• Why AI made the typing free but the strategy, judgement and local knowledge worth more, not less, and how good content now gets you cited inside ChatGPT, Gemini, Claude and Grok
• The single test that separates real content marketing from expensive filler: does it move enquiries and rankings, or just fill a calendar
• A composite Perth scenario showing how the same budget went from fifty posts and no leads to a handful of ranking pages that convert

If you have ever paid for content and quietly wondered whether it was working, this one gives you the questions to ask and the test to apply.

Follow The All Marketing Podcast so you never miss an episode. Want a clear read on what your own content is really returning?

Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your marketing feels busy, your provider is flat out, your inbox is full of finished little tasks, and yet the leads have gone quiet. If that sounds familiar, the culprit is probably scope creep, the slow drip of unbudgeted "can you just" requests that never look like much on their own but quietly erode your margin and delay the work that actually brings in enquiries.

In this episode, Mark and Charlie pull apart why the real cost of scope creep is never the free hours you gave away, it is the campaign that shipped a month late because those hours were stolen from paid, scheduled work. Then they lay out the simple, four-part system that protects both the budget and the relationship, without turning every conversation into a fight.

What you'll learn in this episode:

- What scope creep actually is, and why marketing is more exposed to it than almost any other service

- The hidden double cost: the unpriced hours, plus the leads that never arrive because the paid work waits

- Why we say yes at 3pm when our judgement is spent, and why willpower is the wrong fix

- A four-step framework: written scope, an agreed change threshold, a running log of extras, and the calm re-quote

- A composite Perth case study showing how nine lost hours a month flattened a client's leads, and the one conversation that fixed it

If your marketing is busy but your results are flat, this one is a fifteen-minute audit of where your budget is really going.

Follow The All Marketing Podcast so you never miss an episode, and if you want a clearer path through the marketing noise, reach out at allmarketing.com.au, where Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your marketing does not suffer because you stopped caring. It suffers because you make your most important, least reversible marketing calls at the worst hour of your day, on the last scraps of your attention, and you make far too many of them.

This episode is about the decisions themselves, how many you make, when you make them, and which ones should never reach you at all.

What you'll learn in this episode:

• Why marketing decisions quietly slide to 3pm every day, and what a tired yes actually costs a Perth business
• The difference between protecting time, protecting energy, and protecting decision quality, and why only one of them fixes this
• The four-move framework to make fewer, sharper calls: cut the count, batch the timing, default the small stuff, delegate the craft
• The simple test for which marketing decisions to keep and which to hand over, so you never lose control by handing off the wrong thing
• A composite Perth worked example showing wasted spend disappear and results improve while the owner touches marketing two thirds less

Follow The All Marketing Podcast for a clearer path through the marketing noise each week. Want help building the rules and defaults so the right decisions reach you at the right time? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your rankings look great and the phone still is not ringing. That is not bad luck, it is zero-click search, and this week Mark opens his own Search Console to prove it: a page-one Perth term with over 3,000 impressions last month and literally zero clicks, an AI Overview sitting on top of it.

If you have watched your traffic slide while your rank tracker stays green, this episode explains exactly where the clicks went and what to measure instead.

What you'll learn in this episode:

• What zero-click search really is, and the three things driving it: AI Overviews, AI Mode and answers consumed on the results page
• Why "we rank well" and "the phone rings" have quietly come apart, and why your rank report is showing you the flattering half
• The four numbers to demand now instead of rankings: impressions as brand reach, AI assistant citations, direct and branded traffic, and enquiries
• How to check in five minutes whether ChatGPT, Claude, Gemini and Grok are naming your business, or a competitor
• The two-track response: keep winning the click where buyers still click, and become the cited answer everywhere else with Generative Engine Optimisation

Follow The All Marketing Podcast so you never miss an episode. Want to know whether AI can actually read your business?

Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

The market quotes anything from $500 to $10,000 a month for "marketing", and most owners cannot say in one plain sentence what they are actually buying.

This week Mark and Charlie pull the consultant role apart: the four decisions that genuinely move revenue, the work that gets sold as strategy when it is really execution, and how to tell the difference before you sign.

What you'll learn in this episode:

• The four decisions you are really paying a consultant for: positioning, offer, channel selection and measurement
• Why buying execution at strategy prices is the most common way Perth businesses overspend on marketing
• Exactly what a real engagement should hand you inside the first 90 days, and the clean test that proves it
• The two questions that expose a "consultant" who is really just a reseller of ad spend
• When a business genuinely does not need a consultant at all, and what to hire instead

If you have ever paid for "marketing" and never quite known what you got, this one is for you. Follow the show so you never miss an episode.

Want to know what your business should actually be spending on, and where? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Google keeps pushing you onto Performance Max, then hands you a report that shows how much it spent and almost nothing about where the money went. If your cost per conversion looks brilliant but your bank balance disagrees, this episode explains why, and how to tell whether the automation is actually earning its budget or just quietly buying back sales you already had.

What you'll learn in this episode:

• What Performance Max actually does with your budget, and which seven Google surfaces it can spend into
• Why the reporting hides where the money went, and how that is a deliberate design choice, not a glitch
• The one setting that stops PMax charging you for your own brand searches
• The five non-negotiables that decide whether a Performance Max campaign can be measured at all
• A Perth composite showing how an eighteen dollar cost per conversion hid a pile of wasted spend

If this was useful, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who is about to hand Google the keys. Want to know whether your Performance Max campaign is genuinely working or just looking like it? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your marketing plan is not the problem.

You know exactly what needs doing - the strategy, the offer, the campaign read, the website fix - and yet fortnight after fortnight none of it moves.

This episode explains why, and it is not because you are too busy or not disciplined enough. It is structural, and once you see it you cannot unsee it.

Mark and Charlie unpack the one reason the important marketing work never gets done, and the simple move that fixes it.

What you'll learn in this episode:

• Why marketing is the only task in your business with no deadline attached, and why that quietly kills it every single week
• The difference between the marketing that needs a protected block of focus and the marketing you can safely do in the gaps
• Why "I'll do it when things quieten down" is a structural failure, not a discipline failure
• A real Perth-based scenario showing how one protected half-day recovered wasted ad spend and plugged a silent lead leak
• The two honest options every owner has: protect the block yourself, or buy someone else's

If this hit a nerve, follow the show so you never miss an episode, and share it with a business owner who needs to hear it.

Want a clearer path through the marketing noise? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

On 22 July 2026, OpenAI opened its Ads Manager to every business on the planet, and the Perth market's response so far has been silence.

Ads have been showing to Australian ChatGPT users since March, the auction is nearly empty, and the first local businesses in will set the benchmarks everyone else ends up paying. This week we break down exactly how the channel works and how to enter it properly.

What you'll learn in this episode:

- What a ChatGPT ad actually looks like: one sponsored card, 50 characters of title, 100 of body, sitting under the answer, and who sees it

- What the clicks cost right now: the reported $3 to $5 starting bids, the falling CPMs, and why the thin auction is the whole opportunity

- How targeting works with no keywords at all: context hints, conversation matching, and what that means for your creative

- The seven-step launch framework: verification, robots.txt, pixel-first measurement, hints, cards, budgets and the weekly read

- A modelled Perth solar scenario showing how the arithmetic pencils out at $1,500 + GST a month

- Why the paid channel and generative engine optimisation reward the same homework, and the rent-versus-own frame that decides where your money goes

Follow the show so you never miss an episode. Want to know whether ChatGPT can actually see your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.