In this episode of The All Marketing Podcast, we unpack how to use ChatGPT-5 like a pro.

From asking the right questions to structuring prompts for precise answers, you’ll learn how to turn this AI into a versatile assistant for everyday life.

We’ll dive into practical, non-industry examples - including how ChatGPT-5 can help interpret health data, summarise complex information, and spot trends in personal metrics.

Whether you’re curious about AI or looking to make it a dependable part of your routine, this episode gives you the strategies to get better, faster, and more accurate results.

Do you hate selling? Does the thought of a sales meeting make your stomach churn? You're not alone, and it's not your fault.

Most business owners have been taught to "show up and throw up"—listing every feature and benefit, hoping something sticks. It feels pushy, it rarely works, and it leaves you wondering what went wrong.

In this episode, we reveal a fundamentally different approach. It’s not about slimy tactics; it's about becoming an expert problem-solver. We'll give you a proven framework that turns painful pitches into effortless conversations.

You will learn:

• The #1 foundational mistake 99% of Perth businesses make in their sales process.

• How to uncover a customer's true PAIN—the real reason they will choose to buy from you.

• The P.A.I.D. Framework: A 4-step system (Pain, Authority, Irresistible Solution, Decision) to make sales the easiest part of your business.

• Why you need to stop selling the "drill" and start selling the "hole," and what that actually means.

Listen now to change the way you think about selling forever.

On this week's episode of The All Marketing Podcast, host Mark Williamson dives into the seismic shift that’s transforming digital marketing and business revenue right here in Perth and beyond. In this eye-opening episode, Mark explores how generative AI video is rewriting the rulebook—and why riding this wave is the only way to avoid becoming a marketing fossil.

What you’ll discover:

• The present moment: How AI tools like OpenAI’s Sora, Runway and Pika Labs are already slashing production costs and turnaround times for Perth businesses.

• The five-year horizon: From fully AI-generated narratives to hyper-personalised ads that speak directly to individual customers—what tomorrow’s marketing landscape will look like.

• Real-world applications: How small operators in Fremantle can match the production quality of national giants, and why mining, real estate or tourism brands in WA must embrace AI or risk obsolescence.

• Overcoming objections: Why AI-created content won’t feel soulless, how costs will plummet, and how your marketing team’s role will evolve into strategy, storytelling and “prompt engineering.”

  
  

Tune in to learn how to harness AI as a nuclear-powered toolkit—so you can out-think, out-execute and out-innovate your competition. Don’t get left behind: press play now and discover where AI marketing is really going.

When Will My SEO Work? Getting Real Answers from Google

It's the million-dollar question in digital marketing: When will my SEO finally pay off? We're tired of vague answers, so we went straight to Google's playbook to find out.

In this episode, Mark Williamson from All Marketing uncovers the real timelines you can expect for your SEO efforts. He discusses the immediate impact of small changes versus the months-long process of big strategic shifts.

He also covers the absolute must-haves for content going into 2026 and bust the persistent myths that could be hurting your progress.

If you're ready for a no-fluff, practical guide to SEO, this is the episode for you.

On The All Marketing Podcast, Perth based digital marketing expert Mark Williamson reveals why traditional SEO tactics are no longer enough—and how AI-powered summaries are quietly stealing your clicks.

In this episode, Mark introduces Generative Engine Optimisation (GEO) and shares practical strategies to become the go-to authority that Google’s AI can’t ignore. You’ll learn:

• The fundamental shift from Search Engine Optimisation to Generative Engine Optimisation

• How to train AI to cite your brand as the definitive expert

• Actionable steps for reshaping your content strategy and reclaiming visibility

  
  

Ready to future-proof your marketing? Tune in and discover how to turn GEO into your competitive advantage.

If you're spending thousands on Google Ads, SEO, or social media but your phone isn't ringing and your inbox is quiet, you're not alone. This is one of the most common complaints I hear from Perth business owners, and it's a valid one.

You're investing heavily in marketing, but you're not seeing a return. So where's the disconnect?

In this week's Podcast, I’ll walk you through why this happens, how to run your own marketing audit, and how to start getting the kind of leads your business actually needs.

Whether you work with an agency, an in-house marketer, or manage it all yourself, this guide will help you realign your spend with results.

In this episode of The All Marketing Podcast, we tackle a common business dilemma—how much should a website really cost?

From small businesses to multi-million-dollar builds like Woodside or HBF, we explore what impacts pricing, what’s fair, and how to avoid getting ripped off.

Perfect for business owners reviewing quotes or budgeting for FY25/26.

As we enter a new financial year, it’s the perfect time to reassess your marketing strategy.

In this episode of The All Marketing Podcast, Mark Williamson from East Perth, Western Australia walks you through how to set clear, results-driven goals for FY25/26.

Learn how to evaluate past performance, align your budget with your ambitions, and assess whether your current marketing partner is still the right fit.

Whether you’re a business owner or marketing lead, this episode helps you plan smarter and grow with confidence.

It’s that time of year again—budget planning!

Join Mark Williamson as he guides you through the essential considerations for reviewing your marketing partner.

Understand key KPIs, strategic alignment, innovation, and red flags to watch out for.

Whether you’re looking to retain, increase your marketing budget, or explore new partnerships, this episode equips you to make informed decisions as the new financial year FY25-26 approaches.

In this episode of The All Marketing Podcast, Mark Williamson explores how in-house marketers can execute smarter, faster, and more intentional photo shoots—even with limited tools.

Discover essential photo types every brand should capture, composition techniques, and common DIY photography pitfalls.

Learn why professional photography significantly enhances brand credibility and when it's critical to invest in a professional shoot to truly elevate your brand’s visual storytelling.