All Marketing Podcast

Ask ten Perth agencies what SEO costs and you will get ten versions of the same non-answer: it depends.

That silence is not modesty, it is leverage, and it leaves business owners committing four figures a month to something they cannot price, compare or judge.

This week we publish the actual numbers, band by band, and hand you the four questions that end the guessing for good.

What you'll learn in this episode:

• The real Australian price bands, from the sub $750 tier that convinces owners SEO does not work through to $12,000 a month national campaigns
• Why nobody in Perth will publish a number, and the uncomfortable third reason behind it
• The only pricing formula that matters: rate multiplied by hours, and why $3,000 buys 13.6 hours at one rate and 20 at another
• Six things your money should buy at any price point, and the three line items that are overheads dressed as deliverables
• The red flag translation table: what "we guarantee page one" and "we can't break it into hours" actually mean
• A composite Perth consultancy scenario where the spend never changed and enquiries went from two a month to eleven

Follow the show so you never miss an episode.

Want to know what your current retainer is actually buying? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Someone nearby just asked their phone for the best business like yours, and an AI answered with three names.

If yours was not one of them, you did not exist for that customer. Ranking on page one is no longer the same thing as being seen, and most Perth businesses are being intercepted before the click ever happens.

What you'll learn in this episode:

• Why the map pack and AI answers now capture local customers before they reach your website
• The set and forget Google Business Profile mistake that quietly hands the map pack to weaker competitors
• The six step local visibility framework: profile completeness, review velocity, consistency, local schema, real photography and measurement
• How review responses become machine-read content that shapes whether ChatGPT, Gemini, Claude and Grok recommend you
• A composite Perth clinic scenario showing what one disciplined quarter of local SEO actually delivers

Follow the show so you never miss an episode. Want to know whether AI can actually read your business? Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your website is being read by machines now, not just people, and those machines decide what to say about your business before a customer ever sees you.

If ChatGPT, Grok, Claude or Google's AI Overview cannot read your facts cleanly, it names a competitor it can.

This week we unpack schema markup, the small piece of code that hands your business details straight to the AI, and exactly how Perth businesses use it to get understood, trusted and cited.

What you'll learn in this episode:

• What schema markup (structured data) actually is, and why it went from a cosmetic SEO bonus to part of the entry ticket for AI citation
• The three schema mistakes almost every WA business is making, including the one that can get you quietly dropped
• A 7-step framework to mark up your business the right way, from LocalBusiness to FAQ and Review schema
• The 2-minute Rich Results Test that shows you exactly what the machine can currently read about your business
• A real-world Perth example of a service business going from invisible to named in AI answers in about two months

If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise.

Want to know whether AI can actually read your business?

Reach out at allmarketing.com.au, Mark works with a select group of clients across Australia, New Zealand and the South East of Asia each year.

Your customers have stopped scrolling ten blue links. They ask ChatGPT, Gemini or Google's AI Overview a question and get one answer that names a few businesses, and if you are not in it, you are invisible.

This week we unpack Answer Engine Optimisation, the discipline of becoming the business the machine actually recommends, and exactly how Perth businesses get named, trusted and chosen in the age of zero-click search.

What you'll learn in this episode:

• What Answer Engine Optimisation (AEO) actually is, and how it differs from the SEO you already know
• Why the zero-click shift and Google AI Overviews are quietly shrinking your traffic right now
• The three mistakes nearly every WA business is making that keep them out of AI answers
• A 7-step framework to become the cited answer, plus the 5-minute test that shows whether AI already recommends you
• A real-world Perth example of a business going from invisible to named in AI answers in about three months

If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise.

Want to know whether AI can even find you? Reach out at allmarketing.com.au, Mark works with a select group of clients each year.

Your next customer might not be a person at all. It could be an AI agent that researches, shortlists and books on someone's behalf, and it does not care how beautiful your website is. This week we unpack agentic AI and agentic commerce, and exactly how Perth businesses get found, trusted and chosen when the buyer is a machine.

What you'll learn in this episode:

• What agentic AI and agentic commerce actually are, and why Visa and Mastercard are already building agent checkout rails
• Why the agent buyer is the opposite of the human buyer, and the marketing that wins one is wasted on the other
• The three mistakes nearly every WA business is about to make as agents start shortlisting
• A 7-step framework to make your business agent-ready, plus the one "proof test" that exposes where you are invisible to a machine
• A hypothetical example showing how legibility, not beauty, wins the booking

If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise. Ready to find out whether an AI agent can even choose you? Reach out at allmarketing.com.au, Mark works with a select group of WA clients each year.

Your customers have started asking ChatGPT and Gemini for recommendations instead of scrolling Google, and most Perth businesses are completely invisible in those answers.

The problem usually is not your rankings; it is that the machine cannot work out who you are or what you do fast enough to name you.

This week we unpack llms.txt, the one plain-text file that fixes exactly that, in an afternoon and for nothing.

What you'll learn in this episode:

• What llms.txt actually is, and why a single Markdown file now decides whether AI engines cite your business or your competitor
• The difference between robots.txt, sitemap.xml and llms.txt, and why your sitemap is not enough
• The three mistakes nearly every WA business is making in the shift to AI search
• A 7-step framework to build and host your own llms.txt this week, with the one-paragraph "clarity test" that makes or breaks it
• A real-world Perth example showing how clearer beats bigger when a machine is the one doing the recommending

If this helped, follow The All Marketing Podcast so you never miss an episode, and share it with a business owner who needs a clearer path through the marketing noise.

Ready to take your digital strategy further? Reach out at allmarketing.com.au, Mark works with a select group of WA clients each financial year.

Google just killed the traditional search box, and if your business is still chasing ten blue links, you are already invisible. In this episode, Mark and Charlie break down the massive May 2026 Google I/O updates and reveal exactly why your organic traffic is tanking - and how to get it back by optimising for AI.

What you'll learn in this episode:

• Why the new "Agentic Booking" feature allows Google to literally call your business and book appointments for users.

• The brutal truth about the 83 percent zero-click rate and how it impacts local WA businesses.

• A step-by-step framework for Generative Engine Optimisation (GEO) using structured data and entity clarity.

• How to build "Information Gain" to force Google's Gemini AI to cite your content as the primary source.

• Exactly how to track your new AI impressions using the latest Google Search Console reports.

Hit subscribe to never miss an episode, and reach out to us at All Marketing if you are ready to stop guessing and start marketing smarter.

Are you still relying purely on traditional search engines for your organic traffic? You are missing out on the biggest shift in consumer behaviour this decade, where buyers bypass Google to search directly on platforms like Instagram, TikTok, and LinkedIn.

What you'll learn in this episode:

• Why the old rules of social media vanity metrics no longer apply to modern business growth.

• How to write captions that act as high-value metadata for social search algorithms.

• The critical importance of on-screen text and spoken audio transcripts in your short-form video.

• A proven 5-step framework for using serialised storytelling to build bingeable, searchable content libraries.

• How a composite Perth business used native platform search to drive highly qualified inbound leads.

Stop guessing and start marketing smarter. Hit subscribe so you never miss an episode, and reach out to Mark at All Marketing today to see how we can help you dominate the new search landscape.

Are you working 60-hour weeks only to see your marketing campaign results plateau?

The brutal truth is that corporate burnout isn't a badge of honour - it is a critical failure in your workflow that destroys your cognitive function.

In this episode, Mark and Charlie break down the human psychology behind digital exhaustion and provide a step-by-step framework to reclaim your time, energy, and strategic edge.

What you'll learn in this episode:

• The biological impact of constant digital notifications and how to reset your nervous system.

• How to conduct a "Cognitive Load Audit" to eliminate tasks that secretly drain your energy.

• The exact asynchronous workflow rules you need to implement to stop attending pointless meetings.

• A detailed Perth case study showing how a local agency increased their capacity by 30% without hiring.

• Why enforcing hard boundaries actually makes clients respect you more.

Stop letting the digital grind destroy your mental bandwidth. Hit subscribe, and if you are ready to fix your marketing systems and scale without the stress, reach out to us today to market smarter.

Are you looking at flat organic search traffic numbers and assuming your digital marketing is stalling?

The brutal truth is that your most valuable, high-intent leads are likely finding you via conversational AI engines right now, but your analytics setup has been completely blind to it.

In this episode, Mark & Charlie break down Google’s massive, brand-new GA4 update that natively unmasks your AI chatbot referral data so you can accurately measure the true ROI of your content.

What you'll learn in this episode:

• The May 2026 GA4 Mechanics: Exactly what the new native AI Assistant channel group tracks and how Google automatically overwrites your traffic dimensions.

• The Deep Psychology of AI Clicks: Why traffic referred by tools like Claude, Gemini, and ChatGPT converts at more than double the rate of standard search.

• The Step-by-Step Unmasking Framework: A simple 5-step walkthrough to pull up your reports, filter your views, and discover which content AI engines are recommending.

• Beating the Mobile App Blind Spot: How to identify and handle "Dark AI Traffic" caused by native smartphone operating systems stripping referrer data.

Stop wasting your marketing budget fighting old keyword battles. Hit subscribe, open up your Google Analytics dashboard, and learn how to market smarter!