Mark Williamson dives deep into the evolving world of SEO, discussing the latest trends shaping search marketing into 2025.

Learn how to optimise for video, voice search, and AI-driven tools while exploring the growing role of Core Web Vitals, structured data, and sustainability.

Tune in for actionable insights to future-proof your SEO strategy.

Join Mark Williamson as he explores Google’s latest search innovations, including AI Overviews, Google Lens, and Circle to Search.

Learn how these tools reshape the search landscape and how marketers can use them to drive conversions, visibility, and engagement.

Tune in for actionable strategies and real-world examples!

In this episode of The All Marketing Podcast, Mark Williamson explores the advertising potential of smart trolleys at Woolworths and Coles.

Learn how this innovative technology opens up opportunities for personalised recommendations, gamified shopping, cross-promotions, and enhanced in-store navigation.

Discover how brands can leverage these features to create unique and engaging retail experiences while navigating the balance of personalisation and privacy.

In this episode of The All Marketing Podcast, Mark Williamson takes a deep dive into the strengths and weaknesses of Google and Meta (Facebook) advertising.

Learn about intent-driven marketing on Google, audience targeting on Meta, and the best use cases for each platform.

Discover when and how to use both for maximum impact. Perfect for businesses weighing the pros and cons of Google vs. Meta into 2025!

In this episode of The All Marketing Podcast, Mark Williamson dives into the high-stakes world of US election marketing, spotlighting Kamala Harris and Donald Trump’s 2024 campaigns.

Learn how each candidate uses data analytics, influencer partnerships, and storytelling to connect with voters and make an impact.

Explore lessons on engagement, real-time marketing, and brand-building that apply to businesses of all sizes.

In this episode of The All Marketing Podcast, Mark Williamson explores how Heart Rate Variability (HRV) tracking on the Apple Watch can optimise performance and wellbeing for business owners and marketers.

Learn how to use the Breathe app to track HRV in the morning and gain insights into stress, emotional resilience, and recovery.

Mark breaks down the pros and cons of HRV tracking and provides actionable tips for improving your HRV. Tune in to discover how this metric can help you stay on top of your game!

In this episode of The All Marketing Podcast, host Mark Williamson explores the power of micro-moments in marketing.

Learn how to engage consumers in real-time with short-form content, mobile optimisation, and targeted ads.

Mark shares strategies and real-world examples of how businesses can capture attention in critical decision-making moments.

Tune in to discover how to make the most of these intent-driven touchpoints to boost engagement and conversions.

In this episode of The All Marketing Podcast, host Mark Williamson explores how small businesses can leverage sustainable marketing to build customer loyalty, differentiate from competitors, and create a positive brand reputation.

Learn how to implement eco-friendly strategies, communicate transparency, and see real-world examples of successful sustainable marketing campaigns from Perth-based businesses.

In this episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of AI in small business marketing.

Discover how AI can help automate tasks, personalise customer experiences, and drive data-driven decisions.

Mark shares real-world examples of small businesses in Perth that have successfully integrated AI into their marketing strategies, along with some ethical considerations to keep in mind.

Tune in to learn how AI can revolutionise your marketing efforts and help your business grow!

In this week's episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of storytelling in marketing.

Discover how brands can use storytelling to connect with their audience on an emotional level, build a strong brand identity, and differentiate themselves from competitors.

Mark dives into the psychology behind why stories resonate with people and shares examples of successful storytelling campaigns from top brands.

Tune in to learn how your business can harness the power of storytelling to create deeper connections and drive engagement.