Marketing can easily be misguided and misunderstood - is the lack of marketing considered more genuine than shoving ads in people's faces? How do you prove your sincerity without looking like you're a sell-out? Today the team discuss some of the methods SwiftCase have used, and how showing your audience you're an actual person with weaknesses is better than pretending to be perfect; we know you're not, and it's perfectly fine to be imperfect.

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