In episode 3 of our Coaching for Health and Wellbeing podcast series, hosts Ana Paula Nacif and Christian van Nieuwerburgh, and guest Andrew Parsons — a biomedical scientist turned Master Certified Coach — explore what it truly means to coach in the mental health and wellbeing space. Andrew brings a rare blend of clinical knowledge and coaching expertise to a nuanced conversation about supporting people living with long-term health conditions. A key starting point is understanding health and mental health not as a fixed state but as a dynamic continuum, shaped by life circumstances, relationships, and personal history: a reframe that sets the tone for everything that follows.

A central theme is ethical practice: knowing where coaching ends and counselling begins, and why that distinction matters, particularly in clinical environments. Andrew explores coaching as a health promotion activity rather than a clinical intervention, the critical importance of trauma-informed practice, and why supervision is non-negotiable when working with vulnerable populations. Coaches in this space, he argues, are not therapists or clinicians, but they do offer something profound — a collaborative, reflective relationship that helps clients develop new perspectives and capabilities to navigate complex health journeys.

What makes this conversation particularly distinctive is Andrew's exploration of nature and human connection as vital but often overlooked dimensions of wellbeing. In our modern lives, we have increasingly lost touch with the natural world and with each other, yet as social creatures, these connections are fundamental to how we thrive. Andrew argues that coaches working within a wellbeing orientation are well placed to help clients reconnect with both, and that this relational, holistic view of health is where coaching's unique value truly comes into its own.

You will learn:

· Heath and mental health exist on a continuum: it is dynamic, not fixed, and shaped by life circumstances, relationships and personal history

· Ethical practice, scope of practice and supervision are non-negotiable, especially in clinical or health contexts

· Why coaches need to have an holistic approach, consider the importance of connection for wellbeing and let go of needing specific outcomes

"Knowing our capabilities and having the appropriate training to be working in this area is really, really important."

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For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-coaching-for-health-and-wellbeing-mental-health-scope-ethics-holistic

In episode 2 of our Coaching for Health and Wellbeing series, hosts Christian van Nieuwerburgh and Ana Paula Nacif are joined by Dr Pádraic Dunne to explore the integration of lifestyle medicine with coaching and positive psychology. Dr Dunne brings the pillars of lifestyle medicine — healthy eating, physical activity, sleep, stress management, avoiding risky substances, and social connectedness — to life with characteristic warmth and clarity, framing them not as clinical prescriptions but as common-sense foundations that generations before us simply lived by. Grounded in robust scientific evidence and focused squarely on preventing non-communicable disease, lifestyle medicine offers coaches a compelling and accessible framework for supporting client health and wellbeing.

Central to the conversation is Pádraic's concept of positive health — the point where positive psychology, lifestyle medicine, and health psychology meet — with positive health coaching as the delivery system that brings all three together. He makes a powerful case that knowledge alone is not enough to change behaviour; what people need is a genuine, empowering human connection, and that is precisely what skilled coaching offers. The episode explores the co-design approach at the heart of effective health coaching, where coach and client show up as two experts — one in lifestyle medicine, one in themselves — working in true partnership to build meaningful, sustainable change.

Pádraic and the hosts also reflect on the broader role coaches can play in health and wellbeing, including the potential for health coaches to act as a bridge between primary and tertiary care, and the growing reach of digital health coaching. A thread running throughout is the reminder that connection, meaning, and purpose are among the most powerful contributors to a long and healthy life — and that coaches, by the very nature of what they do, are already working at the heart of that.

You will learn:

· How lifestyle medicine provides coaches with a practical, evidence-based framework for health

· What Positive Health coaching is and how it provides an empowering partnership for good client outcomes

· The quality of the therapeutic alliance, the experience of being truly heard, and the pursuit of a meaningful life are among the most powerful factors in long-term health and flourishing

"The two things that help people live the longest with the longest health span are connection to other humans and meaning and purpose."

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For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-coaching-for-health-and-wellbeing-lifestyle-medicine-positive-health-coaching

In this opening episode of the new Coaching for Health and Wellbeing podcast series, hosts Christian van Nieuwerburgh and Ana Paula Nacif set the scene for what promises to be a rich and thought-provoking conversations. They introduce a central theme that runs throughout the series: coaching is not simply a tool for wellbeing — it is a wellbeing intervention in its own right. Drawing on their extensive experience, Christian and Ana explore how coaching empowers individuals to take greater agency over their health and lives, fostering self-responsibility and a deeper sense of flourishing.

A key focus of this episode is the important distinction between health coaching — a specific niche typically situated within clinical or healthcare settings, concerned with managing conditions such as nutrition, chronic pain, or hypertension — and the broader umbrella of coaching for wellbeing, which encompasses emotional, social, psychological, and spiritual dimensions of life. While the two overlap in meaningful ways (physical and emotional health are deeply intertwined), understanding where one ends and the other begins matters enormously both for coaches working in this space and the clients they help. The conversation draws on positive psychology, evidence-based practice, and the evolving role of coaches within healthcare and community settings.

Ethics and scope of practice sit at the heart of this discussion. Christian and Ana Paula reflect on what it means to work in genuine partnership with clients, honouring their autonomy while remaining clear about professional boundaries. Whether you work in organisations, communities, schools, or clinical environments, this episode offers a grounding framework for anyone interested in the intersection of coaching and wellbeing.

You will learn:

· Why coaching is itself a wellbeing tool

· Health coaching and coaching for wellbeing are related but distinct.

· Why ethics and scope of practice are so important in coaching for health or wellbeing.

"You can't talk about health without talking about wellbeing or talking about wellbeing without considering people's health. But in terms of coaching, there is there is a difference."

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For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-coaching-for-health-and-wellbeing-introduction-positive-health-wellbeing

In this episode of A Day in the Life Of, host Maxine Bell sits down with Selana Kong — coach, mediator, and music educator — whose life has woven together the cultures of Hong Kong, Canada, and the UK into something truly unique. Selana shares her refreshing perspective on embracing multiple passions without losing yourself in the process, reminding us that progress, not perfection, is the real measure of a life well lived. Her guiding philosophy — "one step at a time, one foot in front of the other" — is a quiet but powerful antidote to the pressure we all feel to have everything figured out.

From her work in elder mediation to her deep commitment to bridging generational divides in Chinese culture, Selana brings both personal and professional wisdom to the conversation. She reflects on Hong Kong's evolving identity through the lens of someone who has lived its changes firsthand and speaks movingly about how nature — particularly the landscapes along the border of Hong Kong and China — has been a constant source of grounding and solace throughout her journey. Her transition from music educator to coach and mediator is a story in itself: learning to step back, let go of the urge to lead, and instead create space for others to find their own way.

Music remains at the heart of who Selana is — and in this episode she shares a moving story about a village in North Wales and an international choir festival — one that has been bringing voices from across the world together since 1946 under a simple but radical theme: peace and reconciliation. It became a pivotal moment in Selana's life both professionally and personally, "That was my first experience, actually feeling that I am not Chinese. I'm not Welsh. I'm just me. I'm just who I am because I feel accepted." It is, at its core, a story about what becomes possible when people choose connection over division Selana's parting message is, "You are who you are, and you are exactly who you're meant to be. That is perfect."

You will learn:

· You don't have to choose just one path. Focus on forward momentum and let your unique combination of interests become your greatest asset.

· Whether in her mediation work or within her own family, Selana highlights how vital it is to close the gap between generations — especially within cultures experiencing rapid change. Listening across difference is one of the most powerful things we can do.

· Self-care means returning to what nourishes you. For Selana, that's music. Whatever your "first love" is, making intentional time for it isn't indulgent — it's essential to showing up fully in every other area of your life.

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel_day-in-the-life-of-coaches-culture-connection-identity

In the final episode of our inspiring series on Building Successful Coaching Cultures, host Rosie Nice is joined by CEO of HCG Strategic Solutions, facilitator and executive and leadership coach, Dr. Peter James for a rich conversation on the behaviours, mindsets, and leadership qualities that turn coaching from a buzzword into a business-critical culture. Drawing on his extensive consultancy experience, Peter offers a nuanced definition of coaching culture as a living set of behaviours and mindsets woven into everyday leadership and communication. Central to his philosophy is self-awareness — the foundation upon which trust, accountability, and psychological safety are built, creating environments where people feel genuinely safe to grow.

Peter makes a compelling business case for coaching cultures, from real life examples, as well as research showing significantly higher revenue growth, employee engagement, retention, and customer satisfaction in organisations that commit to the practice — with some studies reporting up to a 700% return on investment. He walks through the three pillars underpinning his work at HCG Strategic Solutions: executive and leadership coaching, structured leadership development, and transformational change initiatives. Together, these create the conditions for leaders to model coaching behaviours, work through resistance and scepticism, build emotional intelligence, and guide teams with greater confidence and adaptability.

The conversation closes with an encouraging message for organisations at the start of their coaching journey: start small, be intentional, and trust the process. Whether navigating scepticism, building psychological safety, or distinguishing between internal and external coaching roles, Peter offers practical, grounded guidance for leaders ready to invest in their people and culture.

You will learn

· Why self-awareness in leaders is key to introducing coaching into teams and organizations.

· Clear evidence that coaching cultures consistently outperform on revenue growth, employee engagement and customer satisfaction

· Embedding a coaching culture a marathon, not a sprint – incremental, intentional steps

'An organization that leans into a coaching culture, you're not just benefitting or strengthening the individuals within the organization to include your leaders, but then you're having better outcomes and some studies are suggesting almost a 700% return on investment.'

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For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-transformation-leadership

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In episode eight of our Building Successful Coaching Cultures, host Rosie Nice, interviews Sandra Cullen, Vice President of Training and Customer Experience at Air Astana, about the airline's inspiring 15-year journey in building a coaching culture. Sandra shares her extensive international experience in shifting organizational leadership from directive approaches to empowering employees through coaching. The conversation explores the strategic, patient work required to embed coaching at every level of an organization, offering practical insights for leaders and HR professionals seeking to foster a supportive, high-performance workplace.

Sandra details the challenges of implementing cultural change, including overcoming resistance from both managers and employees. She discusses how coaching has been integrated into daily management practices and leadership development, emphasizing the importance of understanding and adapting to local and organizational cultures. Sue reveals how Air Astana has sustained its coaching practices at all levels of leadership, as the organization has grown, including a focus on "coaching on the go"—informal coaching moments embedded in everyday work interactions rather than relying solely on formal programs.

Throughout the conversation, Sandra highlights the measurable impact of coaching culture on employee engagement, performance, and retention. She emphasizes that building a coaching culture requires patience, persistence, and clear demonstration of value, while also exploring practical strategies for leaders to develop coaching competencies within their teams and scale these practices sustainably.

You will learn:

· Why cultural context is critical and successful coaching culture implementation must be adapted to local and organizational cultures.

· Why 'Coaching on the Go' is as important as formal coaching programs embedding coaching into daily management interactions creates lasting behavioural change, - making coaching feel natural and accessible to all employees.

· Patience and measurement drive long-term success – building a coaching culture is a long-term investment requiring consistency and persistence.

'I am convinced our engagement scores are the highest they've ever been because of the shift over the years in how departments work with their people through coaching.'

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-organizational-employee-engagement

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations

In episode seven of our Building Successful Coaching Cultures podcast series, host Rosie Nice interviews Sue Smith, Learning and Development Manager at East Lancashire Learning Group, about the transformative power of embedding coaching culture within large education organisations. Sue shares her experience of moving away from traditional, judgmental observation-based performance management toward a more supportive, developmental coaching approach. Through practical strategies including learning walks, professional learning conversations, and action learning sets, East Lancashire Learning Group has successfully fostered an environment where staff feel valued, psychologically safe, and engaged in their own professional growth.

Sue discusses how traditional observation and feedback methods, often perceived as judgmental and evaluative, can undermine staff morale and create a culture of fear rather than learning. By shifting to a coaching-led approach organisations can transform their performance management systems. Sue shares practical implementation strategies for embedding coaching into everyday practices, as well as the challenges faced. She emphasises the importance of ongoing learning and development support for staff in coaching practices, and the recognition that building a thriving coaching culture is a long-term journey requiring persistence, patience, and genuine organisational commitment.

Sue demonstrates how moving from a performance management mindset focused on judgment and evaluation to one centred on empowerment, curiosity, and collaborative growth can unlock significant benefits for both individuals and the organisation. The episode provides valuable insights for leaders and coaches working in educational settings, human resources professionals implementing coaching programmes, and any professional keen to understand how psychological safety and reflective practice can drive organisational change and improved staff engagement.

You will learn:

· How moving from a judgemental observation model to a coaching approach learning and development model dramatically improves staff engagement and wellbeing

· How to embed coaching into everyday conversations and practices as well as organizational strategy.

· Why persistence and long-term planning is key to embedding a coaching culture

"Sometimes it takes time to develop a culture, and we want to see results really quickly. but we just need to just continue delivering training continuing to model practice. and then eventually more and more people will embed that culture and culture across the organization."

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-education-development-performance

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In the 6th episode of the Building Successful Coaching Cultures series, host Rosie Nice, is joined by Professor Jonathan Passmore to explore what it really takes to embed a coaching culture within organisations. Drawing on decades of research and practice, Jonathan unpacks how a coaching culture goes beyond individual interventions, becoming a default way of thinking, leading, and interacting. He highlights the value of aligning leadership intent with everyday behaviours, and the importance of extending coaching principles across all levels of an organisation—not just within formal leadership roles.

The conversation also tackles one of the field's biggest challenges: measuring impact. Jonathan discusses the current gaps in empirical evidence and offers practical suggestions for capturing meaningful metrics, alongside case study insights that demonstrate the tangible benefits of coaching cultures. The discussion reflects on the evolution of coaching, from a niche leadership tool to a broader organisational capability, encompassing internal, external, and increasingly AI-enabled approaches.

Looking ahead, Rosie and Jonathan explore the growing role of technology in democratizing access to coaching, while also addressing ethical considerations and the unique value of human connection. Jonathan shares his latest research into the differences between human and AI coaching, raising important questions about what makes coaching truly effective. The episode offers both strategic insight and practical guidance for organisations seeking to foster more collaborative, empowered, and high-performing cultures.

You Will Learn:

· A coaching culture is not just about coaching programmes—it's about embedding coaching behaviours as a core organisational norm at every level.

· Measuring impact remains complex, but combining qualitative insights, case studies, and targeted metrics can help demonstrate value.

· AI is expanding access to coaching, but human coaches bring unique relational and embodied qualities that remain essential.

"For me, coaching culture is not the poster on the wall or what the annual report or the chief executive says that it is. It's the actual behaviours that employees each and every day display…It embodies all of this with all of the stakeholders across the wider system in a way that is about growing development and a win-win based culture for us collectively as well as for customers."

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-research-AI-organizational

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

In the fourth episode of our Building Successful Coaching Cultures series, host, Rosie Nice talks to Charlotte Hurst to reflect on her time leading Farsight Consulting and how a simple intention - to build a great place to work and deliver outstanding client outcomes - evolved into a deeply embedded coaching culture. Despite not starting with a grand design, the company expanded from a small tight-knit team into an organisation of more than 140 people, where coaching became the backbone of how quality, learning and growth were sustained.

'We realized more and more over time that using coaching almost as the like the micro process would enable us to provide high performing people who could work with clients at scale and in a in a cost-effective way.'

Charlotte shares how giving everyone a coach who wasn't their line manager created space for honest reflection, stronger ownership and real psychological safety. Rather than sitting on the sidelines, coaching became woven into recruitment, project delivery, feedback and career progression. Regular, structured conversations ensured that development kept pace with rapid scaling, while experienced coaches mentored new ones to create a powerful multiplier effect across the business.

From navigating hyper-growth to adapting through the pandemic, Charlotte explains why a coaching culture is never the end goal in itself. It's the mechanism that enables people to thrive, supports consistent performance and results, and helps an organisation stay resilient when circumstances change. Listeners will come away with practical ideas for embedding coaching into the everyday rhythm of work and for aligning it with values, learning and long-term strategy.

You will learn

· The significance of embedding coaching as a skill within the broader organizational framework.

· The four principles Farsight Consulting maintained all through their growth

· Recruitment strategies focused on potential and core capabilities rather than just experience.

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-people-first-business-success

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.

How do you move from telling your team what to do to truly empowering them? In this episode host, Rosie Nice sits down with Jan Doyle, a specialist in leadership coaching and organizational development, to explore what it really takes to embed coaching into teams and organizations. Jan demystifies the idea of a coaching culture, drawing a clear distinction between professional, 'pure' coaching and the everyday coaching approaches leaders and managers can use to unlock performance. At the heart of the conversation is a powerful mindset shift: moving from telling people what to do to asking the kinds of questions that help them think, learn and take ownership.

Jan highlights the conditions that allow coaching to thrive, particularly psychological safety, empathy and a genuine commitment to growth. She explains that when leaders take a coaching approach, feedback lands differently: people are not only more open to hearing it, but they also understand its purpose and see its value for their own development.

Jan shares common challenges such as securing senior management buy-in and overcoming resistance to change and illustrates her points with real-world examples. She also highlights practical strategies and ongoing support that help coaching habits stick, reinforcing her key advice: ask, don't tell. This approach empowers teams, drives growth, and demonstrates that coaching skills have value not just at work, but in personal and professional relationships more broadly.

You will learn:

· Why building a coaching culture starts with a shift from directive leadership to curiosity and questions.

· How psychological safety, empathy and a coaching style help people recognise the value of feedback for their growth.

· Simple, practical ways to embed coaching habits into everyday management and overcome resistance to change.

"It's shifting from telling to asking and applying the principles of coaching without being a true coach: about using that coaching approach in the workplace."

Don't forget to subscribe, rate, and leave us a review! Your feedback helps us bring you more valuable content.

For the episode resources and guest bio, please visit:

https://www.associationforcoaching.com/page/dl-hub_podcast-channel-building-coaching-cultures-practical-tips-insights-leadership

**Join us for the AC 2026 Global Conference: 𝘊𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘴 𝘢 𝘓𝘦𝘢𝘥𝘦𝘳 - a two-day virtual event for leaders and coaches who want to build thriving, high-performing organizations.