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Improving Your Payer Mix With Marketing Featuring Scott Gardner from UPTA
In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0
Are you interested in advocacy? Join the UPTA:
https://unitedpta.org/
00:00 Welcome and Introductions
00:50 Overview of Today's Agenda
01:18 Current Challenges in Private Practice
01:47 Strategies to Improve Payer Mix
03:47 Introduction to UPTA
04:44 Advocacy Efforts and Grassroots Movement
10:36 The Importance of Direct Access
12:12 Financial Realities and Insurance Challenges
23:21 Marketing Strategies to Improve Payer Mix
25:23 Identifying Your Best Payer
25:43 The FRM Strategy: Frequency, Recency, Money
26:11 Effective Patient Reactivation Techniques
27:39 Targeting Employers with Benefits
29:43 Utilizing Diagnostic Codes for Profitability
31:36 Marketing Strategies for Specific Patient Groups
35:18 Implementing a Profitability System
38:47 Profitability Under Pressure Program
43:46 Q&A Session
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By Grow Your Practice Podcast
5
6262 ratings
In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.
If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.
To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0
Are you interested in advocacy? Join the UPTA:
https://unitedpta.org/
00:00 Welcome and Introductions
00:50 Overview of Today's Agenda
01:18 Current Challenges in Private Practice
01:47 Strategies to Improve Payer Mix
03:47 Introduction to UPTA
04:44 Advocacy Efforts and Grassroots Movement
10:36 The Importance of Direct Access
12:12 Financial Realities and Insurance Challenges
23:21 Marketing Strategies to Improve Payer Mix
25:23 Identifying Your Best Payer
25:43 The FRM Strategy: Frequency, Recency, Money
26:11 Effective Patient Reactivation Techniques
27:39 Targeting Employers with Benefits
29:43 Utilizing Diagnostic Codes for Profitability
31:36 Marketing Strategies for Specific Patient Groups
35:18 Implementing a Profitability System
38:47 Profitability Under Pressure Program
43:46 Q&A Session