In Business With Mike Whitaker

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Mike discusses modern best practices to be found and judged on the internet are discussed with internet marketing expert Monique Terrell. “Using the Internet to create credibility, create awareness, and create profits.”

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Description: In this introductory show, Mike explores how businesses are faring with greater competition and how the business owners are feeling. Tough decisions and mental resets are revealed.

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A family-owned and operated business is different in many ways and operates for different reasons. These differences are critical in understanding what can be improved and what will never change.

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Mike discusses killer business plans with Marc Kramer – how to be noticed and not dismissed by investors – and where to find the money, with Jim Jaffe, of the National Association of Seed and Venture Funds. This episode explains what you must do in front of your investor audience to gain their confidence.

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Businesses often go through down cycles where financial cuts must be made to preserve the business and its cash. Mike discusses the types of necessary decisions that must be addressed in order to survive for the next growth phase.

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Mike discusses the importance of separating yourself and your business from everyone else. Success in branding requires some tough decisions about what we are and what we are not.

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When female entrepreneur Kellye Kamp works in the man’s world of construction as a client advisor, she discovers the wide disparity in client needs and motivations when they are attempting a complicated process. Mike and Kellye discuss how to maximize her value and find new customers.

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This episode discusses where entrepreneurs can find funding and the types of funding in this economy. Banks are no longer a partner for small business. To find other funding sources, Mike’s guest is Tom Walker, an angel and seed funding expert. Mike and Tom discuss where to look for the needed capital.

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Eric Marshall of Marshall Brewing Company joins Mike to explain how beer entrepreneurs entered a craft beer market and made a great brand name. This episode explains how to deliver something truly different in a competitive market and stand out in the crowd, in business.

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Mike invites a technology startup that focuses on online auto sales. Jeff Cook joins Mike to explain why this online business model is different and will remain viable. Mike delivers his usual barrage of key questions and important decisions are revealed.

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