IN CLEAR FOCUS: Guest Katie King is the author of "AI Strategy for Sales and Marketing." In this encore episode, Katie offers practical advice on how agencies can leverage AI, providing case studies illustrating how AI in marketing is impacting several different industry sectors, plus a practical framework for managing the introduction of AI tools. Listeners receive a 25 percent discount on "AI Strategy for Sales and Marketing" at KoganPage.com by using the promo code BIGEYE25 at checkout.