In Clear Focus

IN CLEAR FOCUS: Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia's campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative approach for reaching new audiences and driving brand growth.

IN CLEAR FOCUS: Brett Townsend, SVP of Strategy at Quester and co-author of "Insights on the Brink," discusses today's consumer research. He emphasizes the need to evolve beyond academic approaches, improve storytelling, and leverage emotional data. Brett advocates for better collaboration between insights professionals and agency teams, and shares strategies for capturing consumer narratives, integrating System 1 and System 2 thinking to drive more impactful insights and business decisions.

IN CLEAR FOCUS: Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the integration of AI in marketing tools. Fresh perspectives for marketers, agencies, and aspiring entrepreneurs looking to optimize their content creation processes.

IN CLEAR FOCUS: Michael Begg, CEO of AMZ Advisers, discusses effective strategies for launching and scaling brands on Amazon. He explores common challenges brands face, the importance of setting appropriate budgets for advertising, and effective pricing strategies. Mike shares insights on international expansion, particularly into Latin American markets, and the complexities of multi-platform e-commerce. The episode offers valuable perspectives for brands looking to thrive on Amazon and beyond.

IN CLEAR FOCUS: Greg Brooks, CMO at SearchTides, explores SEO's future in the AI era. He discusses evolving strategies, AI's impact on content and search, and the importance of expert-driven material. We examine e-commerce SEO challenges, social search trends, and the rise of AI-powered small firms. Greg also offers fresh insights on adapting to algorithm changes and using AI to stay competitive. This episode provides key perspectives beyond SEO for marketers in today's digital landscape.

IN CLEAR FOCUS: Gordon Glenister, the author of "Influencer Marketing Strategy," discusses the evolution of this dynamic field. He shares effective campaign development tactics, success stories, and legal considerations. Gordon examines employee advocacy as an emerging trend and offers insights on leveraging internal talent as influencers. Learn how brands can navigate the influencer landscape, maximize ROI, and prepare for future developments in this increasingly important area of marketing.

IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.

IN CLEAR FOCUS: Jeff Umbro, CEO of The Podglomerate, discusses podcast marketing for brands and businesses. He explores advertising strategies, host-read ads, and branded podcasts. Jeff shares insights on audience growth, measuring success, and cross-promotion. He also addresses common mistakes, thought leadership, and AI's impact on podcasting. Listen for fresh perspectives on maximizing podcast strategies for brand awareness and engagement, emphasizing clear goals and targeted content.

IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also shares practical advice for maximizing reach and data-driven insights that point to the future of TV consumption. Valuable perspectives on navigating the changing landscape of video advertising and audience engagement.

IN CLEAR FOCUS: Caroline Florence, author of our featured book "Data Storytelling in Marketing," discusses transforming data into compelling narratives. She outlines a five-step roadmap for effective data storytelling, emphasizing emotion's role in persuasion. Caroline offers advice for marketers to enhance their skills, sharing a De Beers case study to illustrate data-driven insights' impact. Learn how to leverage data storytelling for more effective marketing communication and decision-making.