IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery from search volume to intent-driven conversation. Learn how to adapt your listings, why product quality and authentic reviews matter more than ever, and how to protect your brand's pricing integrity. Discover the strategies high-growth CPG brands need to win in Amazon's AI shopping revolution.