In Clear Focus: Emotions are central to human decision-making, but research has traditionally lacked the tools to accurately capture and assess them. Building on her experience as a quantitative researcher, and studies in neuroscience, Lana Novikova has developed a tool that decodes human emotions from unstructured data. In this week's podcast, we hear how Heartbeat AI provides marketing researchers with unique insights that can be applied to the creative development of advertising campaigns.