IN CLEAR FOCUS: Greg Dolan of Keen Decision Systems joins us to demystify Marketing Mix Modeling. Greg explains how Keen's AI-driven model offers real-time insights and simulations, facilitating financial optimization and long-term brand value creation. Greg emphasizes the need for continuity in marketing, citing case studies that illustrate how going dark can result in loss of profitable demand. Learn how MMM supports decision-making with Keen's predictive and prescriptive planning outputs.