In Clear Focus: Our guest is Jerry Daykin, an internationally recognized expert in inclusive marketing. Reflecting on his personal experiences as a gay man, Jerry speaks to the business benefits of representing marginalized groups of consumers and discusses how brands should approach activations during Pride Month. In Clear Focus listeners can claim a 20 percent discount when pre-ordering Jerry's new book, Inclusive Marketing, at KoganPage.com, by using the promo code BIGEYE20 at the checkout.