In Clear Focus: Our guest, Delaney Doria leads Brand and Product Development for a new skincare brand, Luma & Leaf. Delaney explains the creation of the brand - from an initial idea to a market launch. We discuss the role of consumer research, ingredient selections, formulating, product naming, and packaging design. Delaney shares challenges COVID-19 presented, the quality assurance and testing procedures required for skincare products, and predicts how retail experiences will evolve.