In Clear Focus: 2020 was a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year, companies have had to modify their marketing strategies to keep up with shifting consumer habits. But what does this mean for the remainder of 2021 and beyond? Bigeye’s Senior Strategist Dana Cassell explains how brands should approach their marketing strategies with empathy and agility, capitalize on short-term opportunities, and prioritize digital conversion funnels.