In Clear Focus

IN CLEAR FOCUS: Sandy Skees, author of the new book, Purposeful Brands, discusses brand purpose, sustainability, and ESG communications. We examine how marketers can foster positive environmental and social outcomes and why Sandy believes businesses must commit to their purpose in order to create a flourishing planet and equitable society. IN CLEAR FOCUS listeners can claim a 25 percent discount on Purposeful Brands at KoganPage.com by using the promo code BIGEYE25 at the checkout.

In Clear Focus: Inside Coverings 2023, North America's largest tile and stone trade show. Recorded during the event, three guests join host Adrian Tennant to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye's role in creating marketing materials for Coverings, and how attending the event benefits designers such as Christina Rexford, who shares her excitement about new products, innovations, and some of her favorite exhibitors.

In Clear Focus: Dr. Rachel Lawes returns to discuss the newly expanded second edition of her book, Using Semiotics in Marketing, which takes readers on a complete journey from identifying business problems to publishing and debriefing. Learn how to develop publishable semiotics research by following the step-by-step guides in the book. In Clear Focus listeners can claim a 25 percent discount on Using Semiotics in Marketing at KoganPage.com by using the promo code BIGEYE25 at the checkout.

In Clear Focus: We delve into Bigeye's national pet ownership study alongside Dr. Andrea Laurent-Simpson, examining the legal recognition of animals as sentient beings. We also investigate the impact of social media, with Bigeye's Savannah Santiago explaining how she selects pet influencers. And we learn about medical breakthroughs that could extend the lifespans of dogs and humans. The multifaceted aspects of pet ownership and advertising: download the full report at bigeyagency.com/pets-23

IN CLEAR FOCUS: Concluding our tenth podcast season, a look back at some of the topics and books featured in the Bigeye Book Club. IN CLEAR FOCUS listeners can claim a 25 percent discount on all our selections at KoganPage.com by using the promo code BIGEYE25 at the checkout. You can also find full transcripts and links to resources on our website at https://www.bigeyeagency.com/insights/#podcast. We return with the eleventh season of IN CLEAR FOCUS on Tuesday, April 18.

In Clear Focus: Dr. Andrea Laurent-Simpson of SMU discusses Bigeye's 2023 US Pet Owners Study, revealing that 97 percent consider their pets family members. Hear how owners derive personal happiness and emotional support from having pets, and why the data reflects consumers' desire for healthier lifestyles, holistic well-being, and the growing number of child-free or involuntarily childless individuals who treat their pets as family. Download the full report at bigeyagency.com/pets-23

In Clear Focus: Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers' lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave's business, Peek Content, guarantees high-quality videos for clients seeking to gain a deep understanding of people's lives and behaviors.

In Clear Focus: This week's podcast guest Renee Hartmann is the co-author of the Bigeye Book Club selection for March, Next Generation Retail: How To Use New Technology To Innovate For The Future. In this episode, Renee discusses how retailers and brand marketers can embrace new technologies to respond to consumers' changing demands. IN CLEAR FOCUS listeners can claim a 25 percent discount on Next Generation Retail at KoganPage.com by using the promo code BIGEYE25 at the checkout.

In Clear Focus: Rohit Bhargava is the co-author of The Future Normal, a new book featuring 30 non-obvious ideas and consumer trends that will shape the next decade. Rohit joins us on the day of the book's publication to discuss how he identifies and curates non-obvious ideas, and how his background in ad agency strategy influences his approach to writing. Rohit also explains what motivated him to establish his own publishing company, IdeaPress, and why he's positive about the future of humanity.

In Clear Focus: Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn't fit into what has been considered mainstream. Sonia discusses the success of Rihanna's Fenty brand and Target's focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.