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In Clear Focus: Privacy-First Advertising and Multicultural Consumers with Alia J. Daniels
IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot, discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the massive addressability gap in programmatic media, why Revry walked away from The Trade Desk to protect audience data, and how a privacy-by-design exchange connects brands to diverse audiences at scale without ever compromising user trust.
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By Bigeye
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IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot, discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the massive addressability gap in programmatic media, why Revry walked away from The Trade Desk to protect audience data, and how a privacy-by-design exchange connects brands to diverse audiences at scale without ever compromising user trust.